Look, I’m all for alternative business models and I understand that we’re all just doing the best we can and everyone is trying to make a living for their families. But as far as real estate professionals go, I don’t care for the philosophy that many Help-U-Sell and Assist-2-Sell agents take with regard to the business and their marketing. Of course there are agents at all national brokerages that offer better service than others, and it is not these two companies I don’t like, it’s agents who subscribe to certain business practices.
An example; There’s a home in the next neighborhood from ours that has Help-U-Sell signs all over the place. And this is a nice home and homes in this area are selling fast. But this one isn’t. And the sellers probably don’t realize why.
But I’ll tell you why I think it isn’t selling…
They’ve just paid thousands of dollars to be a FSBO. They are not on the MLS and the websites they are on are only Help-U-Sell sites, not top area sites like Realtor.com, utahrealestate.com, BlueRoof.com, saltlakecityforsale.com, etc.
Not many people go to Help-U-Sell’s awful website in this area to buy a home because they don’t have many homes there. I did a search in my city to find this home I am talking about and it’s the only home that is for sale on their site in the entire city (not to mention I had to register to get any info about it). Nothing wrong with placing the home on the site, but why would buyers register and look there when they could look on thirty other sites and see over 10,000 homes for sale, hundreds in that particular city?
But the sellers probably don’t know this. They paid $Thousands thinking that all these buyers will see their home, but really they just got a few flyers and some signs and their home gets put on a bad website that doesn’t get much traffic. And if they signed an agency agreement- that’s even worse because now the seller doesn’t have the option of hiring a Realtor who will give them additional exposure on the MLS and on websites that get a lot of traffic.
At the very least, they should make an impressive website so people will want to use it for their home searches.
If you’re going to be a FSBO and you want to pay a company thousands of dollars for flyers and signs that’s okay- it’s a choice sellers can make. Of course, you can get flyers from Kinko’s and signs from Home Depot for a whole lot less- and if you want someone to look over the contracts you can hire an attorney for about a grand. But if they feel comfortable with an agent from one of these companies, or any company, that’s okay.
The part that I really don’t like is how many sellers (of many different brokerages) don’t realize that their homes are not being listed on the MLS. They assume that it is because they are paying a real estate agent to assist them. And they don’t realize how it’s actually hurting them to be in this situation. No agents showing their home because they are not on the MLS and most of the people who buy FSBO homes (investors, looky-loos) think they’re listed because of the company signs.
We’re all trying to making our way, but representing our clients means giving them the best marketing exposure possible so we can bring them the highest price possible.
And at the very least, no matter which brokerage an agent works with they should inform the sellers what they mean when they say they “list” a home for sale so consumer do not confuse having someone to sit the open house with a Realtor who will market the home in every possible way, including the MLS.