Our new Real Estate Home Search Website Launches

We are excited to launch our new real estate search website, saltlakecityforsale.com today! Find homes for sale in  every city along the Wasatch Front and in Salt Lake, Davis, Utah, Summit and Tooele counties. There are some really great features such as the ability to search by map or list views, or by MLS number. The site is FAST! It loads fast and it’s updated every five minutes directly from the Multiple Listing Service (MLS) so it has a complete database of all listings.

The details pages are awesome and have large photos (and all photos) or the homes that you can scroll through or use the gallery view, there is great neighborhood and area stats, and you can even get an instant home evaluation for your home!

Of course, you can also save the homes you love the most and save searches and there is a cool back end that is integrated also. It’s pretty slick.

We’ve been in the business for a long time (over 23 years) and been involved in a lot of transactions and have worked with a lot of people and we always look for new and better ways to help our clients. We feel our new website is going to be a great tool for our clients and others to search in a great environment and be able to see all the homes, unlike sites like Zillow and Trulia that only have some of the homes (not to mention leaving homes on their sites for MONTHS after they have sold!)

Come over and check it out and let us know what you think. We love to hear feedback and get to know how people use technology and how they use the site.




The Paradox of Choice in Real Estate


Typically, when I am working with buyer clients we begin by looking at a home or two or three. While walking through the properties I will ask them what they think of them and what they like or don’t like about them. I’m trying to get an idea of what they actually like. Not what they say they like or think they will like, but what they do like. The spaces they enjoy being in, the styles that appeal to them, the features of a property that make their eyes widen and causes them to talk a little faster because they are excited. After seeing just one or a few properties I will begin sending them properties to consider and they will send me properties they want to see. And typically my clients end up choosing the home they want to buy within 7-14 days from our initial meeting. This usually consists of seeing 5-15 properties. Sometimes people need to see a few more and sometimes they buy the first home they look at (as I have done myself more than once).

But once in a while the client will get caught up in comparing features of different properties and wanting to find the best features of every property into one, creating the “perfect” property for them. Usually I tell them that they can find that perfect property, but they’ll need to go way up in price or build it custom. Because there is very rarely a “perfect” property. And most people are limited by finances and cannot afford to just buy whatever they want. For almost all buyers, you can’t take the kitchen of property A and the yard and land of property B and the open floor plan of property C and the game room and theatre room of property D and the master suite of property E and combine them all into one property unless you go up in price.

It’s a truly fascinating occurrence and it can be difficult to explain to some people because it goes against their thinking. But it is completely true. There is such a thing as “too much of a good thing”. In his book, “The Paradox of Choice” Barry Schwartz discusses how excessive choice can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, unhappiness and even clinical depression. And this theory applies directly to real estate buyers.

A home is not a soulmate

I can be happy living in probably hundreds of different properties in the Salt Lake City area where I live. I currently live in a home that I truly love living in. It’s my favorite of all neighborhoods I have lived in, I adore the neighbors- most of them are very friendly and we have neighborhood barbecues and gatherings, the location is ideal, I love the swimming pool and the yard, I love the open floor plan with few walls and I enjoy the large master suite and the quality of finishes throughout. It’s a great property and it’s really great for me. But it doesn’t have everything I want. How could it? What I want changes all the time and some of the things I want can’t be combined. At least not in a price I can afford. I would love a view of the ocean and I’d love a view of a big, cool city like San Francisco. I’d love to have a big piece of land and privacy, but I’d also like to not have the upkeep of a big property and I like the idea of being close enough to shopping and restaurants that I can walk or bike to them like I did when I lived in Newport Beach. I love the beach house look and feel, with bright colors and white trim, but I also really love darker, warmer color schemes that feel cozy and masculine. I like dark hardwood floors but I don’t like trying to keep them clean (which is impossible with my puppy).

There is not one perfect property out there for everyone. You aren’t looking for a soulmate. The reality is that you would most likely be happy living in several different homes. And if you don’t end up liking the house you are in, you can move. But sometimes people get so caught up in finding the “right” home that they suffer from numbness and the homes all start to run together and they cannot choose one to buy because they are determined for something to jump out and grab them and be so different or so much better that it’s the obvious choice. And this causes people to be unhappy and unfulfilled. They can’t find what they want because they want everything.

Conversely, when clients don’t have as much choice because they are limited by the market (low inventory or homes are selling very fast) or by geography (wanting to live close to family or work or in a school boundaries) or other things, they are usually much more satisfied with the home buying process. They prioritize what they want, go out and look at everything available and they pick the best one. And they are happy because they know they got the one they liked the most and because they made a good investment (I make sure of that).

90% of the time I meet a new home buyer they tell me they “aren;t in a hurry” or “have time to look” or “don’t want to rush it” or something along those lines. Almost everybody. They probably say that because they don’t want me to push them or rush them into a decision and I totally get that. I don’t like to be pushed.

I don’t push, I pull

There is a difference between pushing someone and pulling them. I’m giving them the permission to make a decision quickly. I let them know it’s okay to like the first house they see or the tenth home they see or the twentieth home. When we find a home in your price range that you love, you should buy it. Even if there may be another one out there that they would love. Because I’ve had many times when a client skips on a home because they want to keep looking and by the time they decide it was the best one, it’s gone. Sold to someone who made the decision quicker. I just had this happen to me last week. I showed a couple a beautiful townhome that I had listed. I let them know when I met them at the property that we were expecting an offer to come over later that evening so if they liked it they may want to make a decision quickly. Before even entering the property (as I was getting the key out of the keybox) the husband told me that he would definitely not be making any decisions that quickly. I asked if they even wanted to see the property after knowing an offer was coming in and they said yes they still wanted to see it. So we walk through it and they both loved it. Later that day I let them know that we did receive an offer, just so they knew. No response. The offer ended up being full price (typical in the current market). We accepted the offer and are now under contract. But the day after we accepted the offer the husband called me saying they decided that was their favorite property they saw and they wanted to make an offer. Too late… and since then I have taken them out and shown them about a dozen more properties but they keep comparing everything to my listing and they had emotionally moved into my listing so now they can’t find another one. Not because other properties aren’t as good, but because other properties aren’t my listing. Like if you fall in love with someone who is in love with someone else. Your heart is set so nobody else compares.

When looking for a home give yourself permission to buy when you find what you want. Give yourself permission to decide and then be content with your decision, knowing full well that are other properties out there. And that’s okay. Give yourself permission to be happy knowing that you found a great property and a great investment. And make  start making memories that will make it your home.

Need help writing good real estate ads and copy? Real Estate Copy Rocket is here to help!


Writing compelling ads and copy is a vital part of selling homes and any Realtor worth their salt will make an effort to market their properties with as much gusto and creativity as possible. It sets them apart and gives their clients an advantage.

You can see when you read the descriptions of properties whether or not an agent is really doing their best to promote their clients listing. You can tell if they just slap a few sentences together or do a feature dump of the property. You can also tell when an agent has thought out their remarks and they write compelling copy that causes you to actually enjoy reading it and enhances the probability that you would want to see it.

If you need help with your ad writing, as most of us do, you can turn to RealEstateCopyRocket.com to help. It’s $99 for a whole year. It helps in a few ways.

Video Explainer- real estate copy rocket

First, by giving you random headlines such as “Buy Today, Profit Tomorrow” or “Shifting Down a Gear?”.

Or you can select a category and get phrases that go with it, for instance if you select “Luxury” category you’ll find phrases such as “Quintessential Features and Finishes” or “Retreat to your own private bliss”.

Or under the “Replace” feature you can either begin typing and it suggests words based on the letters you have typed (typing “a” you see words such as always, abode, amenities, apartment…) or you can type a word and click the icon and it will show results that are similar, like a thesaurus but for real estate. For instance, searching “cozy” brings results such as “homey”, “modest”, “just right”, or “snug as a bug in a rug” or searching “remodel” brings results such as “restore”, “revamp”, “overhaul”, or “modernize”

At $99 for an entire year it is a tax-write off that is worth the price.

How to Fill Out an Online Form


For years my real estate team has closed a lot of transactions from home buyers and sellers we met through our websites. And now, also owning a company that builds websites for real estate brokerages and now hosting over 13,000 real estate websites I’ve noticed that a lot of home buyers seem to have a real challenge filling out forms when they want an agent to contact them.

Many online forms have pre-populated comments to give the home buyer an example of what to ask/say to the agent. These is very generic text that basically just says something like, “I am interested in the property located at…” or “I would like to know more about the property located at…”

ImageThis text is not meant to be the completed text that a home buyer sends in to the agent. When a home buyer sends in this generic text the agent that receives that contact form has absolutely no idea what information the buyer wants or how to help them. Almost all of the information you could want about a property is online now, so the agents don’t know how to respond. Usually, the agent will respond with a questions like, “Thank you for visiting my website. I received your request for more information about the property at 468 Vine Street. Would you like to take a tour of this property or do you have any specific questions I can help with?”

And you would think that would be the best response an online home buyer can get. It’s letting them choose whether they want to see the property or if they have anything they want to know about the property this is the perfect opportunity to say so. But the interesting thing is that usually the home buyers don’t respond when they receive this email reply, even when the reply is sent within seconds of the home buyer sending in the initial request.

I try to put myself in the position of the online home buyer. I’m searching for properties on a website. I’m looking at dozens and dozens of homes, comparing the homes and locations and browsing the photos and reading the remarks. Then, I find one that I’m really interested in and I see the form on the side that lets me asks a question about the property or schedule a showing. I see there is pre-populated text saying, “I would like more information regarding this property” and I enter my name and my email address (which is always required) and click SEND without entering my phone number or any specific information. The agent responds to me within a minute or so asking if I would like to see this property that I’m so interested in or if I have any specific questions and…. and I just ignore it?

What’s the point of that? I’ve just wasted everyone’s time and accomplished nothing. The agent wants to help and the buyer is clearly interested in the property so what is the problem here?  Perhaps the forms should not have pre-populated text and instead require the buyer to enter some text? We all hate being forced to fill out anything so requiring another field doesn’t seem like a good idea. Maybe the forms should say something like, “If you are going to send in this form, please tell us when you want to see this property or let us know what information you want” or something similar?

It’s an interesting challenge… any thoughts?

Why Tech-Savvy People make the Best Realtors


How do you choose a good Realtor? After all, it seems like you could pick a name out of a hat or use a referral from a friend and your experience will be relatively the same across the board, right? Wrong. If you’re serious about buying or selling in this market, you need a Realtor with a bit more clout. One that has a leg up on the competition.  And the best person for this job is a tech-savvy realtor. What does tech-savvy mean exactly? It can mean a variety of
things. However, there are a few tried and true factors to look for when selecting a technologically skilled agent.

The first thing you should always check for is a website. If you hear of an agent from a referral and you can’t easily find his/her website, you should move along. Other home shoppers are going to click on one of the first websites they see, so if you’re agent isn’t showing up when you search, chances are other people won’t find them either. In addition to simply having a website, your realtor’s site should be easy to use and have a nice design. Your realtor should be connecting you with other buyers or sellers (depending on what side of the transaction you’re on.) So if their web design is scaring off other people your chances of finding a buyer or seller become much slimmer.

Social media engagement is another key element of a tech savvy realtor. Granted, your agent doesn’t have to post, tweet, or like something daily. But simple interaction in the social sphere shows that your realtor knows how important online communication is to modern day buyers and sellers. After all, a good agent can utilize tools like Facebook or YouTube to further communicate their thoughts and ideas with a wider audience.

Finally and most important of all is a solid home search option. Research shows that nearly 95% of all homes sales now begin with an online search. That is a huge percentage of the market and must be catered to accordingly. This data tells us that what almost every homebuyer wants when they are searching a real estate site is a good search option. If you’re Realtor’s search option is difficult to find, or even worse- nonexistent, then you are definitely not working with a tech savvy Realtor. An online home search option is the most important weapon in a techy realtor’s
arsenal, so make sure your realtor is well equipped.

As you can see, finding a tech-savvy realtor is not terribly difficult- you just need to be aware of what you’re looking for. Simple adhere to these pointers and you’ll find the right tech-savvy realtor in no time. Good luck!

Guest Article by @AndrewHill- www.austinhomelistings.com

You’re Not Just Buying a House, You’re Buying a Neighborhood

Everyone is familiar with the cliché that the only thing that matters in real estate is location.

As you browse through local real estate listings though, it may be difficult to consider what the practical application of that advice actually is. Put simply, when you purchase your home you are buying into the neighborhood it is located in. Consider these tips for making a successful move into a new neighborhood.

Ask Questions

Ask questions about any neighborhood that is home to your potential new housing. Is it on the way up? Are there good schools? Are there active neighborhood organizations? These are all very important questions that help determine exactly how a neighborhood functions and who chooses to live there. Thankfully, the answers are likely to be readily available online or in literature found around the neighborhood. It is important to remember not to be too quick to judgment. No two neighborhoods are exactly identical, so it is unlikely that you will be moving in somewhere that is entirely like your old one.
Any new neighborhood you are moving into will have its own vibe and it is important to evaluate that honestly.
Match Personalities
Simply taking a look at local businesses will give you a good sense of whether or not an area is a good fit for you. If you enjoy crafting and the neighborhood is home to a lot of cute boutiques, you are much more likely to enjoy living there. Similarly, if you see kids out playing, you might be spotting some new pals for your own children. There is no exact science to figuring out what kind of neighborhood matches with which kind of personality. There are certain things that are obvious though, such as trying to find an area with people who are similar to you in age. These kinds of similarities foster a sense of community in
a neighborhood and will help you fit in from day one.
Do Research
Researching any potential new home should also entail researching the neighborhood it is located in. Many neighborhoods keep detailed and up-to-date websites that catalog events and goings-on. You can also research the history of a particular neighborhood and possibly discover something that appeals to you.
Ultimately it is crucial to realize that neighborhoods are constantly evolving and it is ok to try living in a place that is slightly outside of your comfort zone. Considering the neighborhood you are moving into simply means taking the blinders off and looking around you at your potential brand new neighbors.
About The Author: Hughes Real Estate Group is a Boise real estate team serving buyers and sellers in Idaho. If you’re looking for a great home in Idaho, you can visit Kevin’s website where you can search real estate including Boise homes, Meridian homes , Nampa homes , and Eagle


Improving Localized Marketing: Simple Suggestions to Improve a Local Profile

With a number of companies looking to build their total marketing profiles online these days, many
businesses seemingly hit the wrong target points. For small businesses and restaurants, a failure to focus
on some local marketing techniques can also lead to a failure to experience full potential and returns on
business development and technology efforts.

Engaging in social media efforts are a must for any business trying to improve its digital footprint these
days, but even more so for those trying to improve their local footprint. With localization of social media
efforts, it’s always crucial to have a profile that’s geared specifically to the customers. With a small scale
company, using these social media profiles should be first used to build a local image.

With social media, one of the growing trends in major marketing is the use of check-in services. These
services have allowed many companies, from restaurants and retail stores, to really build up a larger
local reputation. With check-in services, businesses can offer discounts and benefits in exchange for
check-ins at the location of their business. With a high number of check-ins, businesses will see impact
from two separate ways. First, repeating customers will come back because of discounts and friends of
patrons will see the business throughout social media platforms, attracting new customers.

Along with social media improvements, businesses should also put a large focus on their online profile,
just like companies looking to improve national marketing strategies also do. Local businesses often
struggle to take advantage of some customers because of a failure to build an online presence. Even
though it may not seem normal, local businesses can still find major profits by expanding their websites
and digital footprint.

With a good website, many businesses are starting to look to mobile devices to further spread their
profiles. In a local setting, a restaurant or retail store can benefit from a mobile site by helping to
increase their search optimization. Also, mobile information is critical for potential customers who are
on the go, looking for either information or directions.

Once social media campaigns and a good website are setup to improve brand development, the site
can be spruced up in the content department to reach out to the customer base. The information on
the website can be targeted to remind visitors of the area where the business is located throughout the
site. Also, websites local information can be improved by putting the business’ directions on most of
the pages. By using this strategy, visitors to the website are continually reminded of exactly where the
business is.

A number of businesses are in search of strategies and suggestions on how to properly improve their
marketing footprint from a localized perspective. Many retail stores and restaurants often lack the
proper manpower or knowledge to truly have a great impact in their marketing efforts. For those
companies who may be short on staff or time, using professionals is a great option. For example, a store
or restaurant looking to break into a Florida market could use a Tampa, Jacksonville or Orlando SEO/
Development platform to really kick up their online profile.

-Guest Article by
Melinda Carter