BlueRoof360 Launches Blog Network Unlike Any Other

BlueRoof360 Blog Network

Blog networks are pretty common now, but the BlueRoof360 Blog Network is different in two main ways- first it’s widgetized, meaning you can put blogs anywhere you want on a website- on any page, and in any size, and put all the different components you would want to have (featured properties, blog search top posts, images, videos, text, etc) anywhere you want around it. So you can build pages of blog content and decide exactly how you want the page to look and feel.

Even if you get a custom WordPress blog- you can’t change and edit it like in our system. With our patent-pending technology it’s all drag and drop. Want a video? Drag and drop it on the page where you want it. Want instant chat or featured properties or a weather report? Drop them where you want them. You don’t need to pay for, and wait for, a professional programmer to do the work- it’s easy and free in our system.

The second way it’s different is the network. Everyone wants blog but many agents don’t want to have to write it all. With our network you can have blogs that write themselves- or rather automate themselves with articles by other bloggers, or by the professional writers we pay to write content for the network.

And if you write a great blog post you can push it to the network and allow other agents to use it, and you get an inbound link from their website. One agent gets the content and the other gets the inbound link- everyone wins!

And of course, this is just one more new feature on our system and there is no extra fee for our clients to have this. They can build as many blogs and put them on as many pages as they want.

It’s all part of the BlueRoof360 system… if you would like more information about our custom website system- just contact us at greg@blueroof.com.

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BlueRoof360 Launches Mobile Search and Much More…

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In February we launched our new mobile search feature which work on any mobile device with internet. Every BlueRoof360 website has mobile search now by simply adding the suffix of /mobile or/m after the URL (prusantafe.com/m)

Every listed home on the MLS is in the search and each listing includes all the photos directly pulled from the MLS.

Also on the home page of the mobile search there is Quick House Number Lookup which allows someone sitting in front of a house to simply type in the house number and easily find that property. If there are more than one result for that particular house number, our clients listings sort to the top (since those will be the properties with sign riders telling people to type in the house number.)

So, by going to prudentialfloridarealty.com/m on my mobile phone and typing  [a listed house number] into the Quick House Number Lookup it takes me directly to that Prudential Florida Realty listing.

Properties can be saved to your account, just as if you were on the website, and it’s easy to schedule a showing or contact the agent.

But our mobile system is much more than search- agents can access their contacts, see the showings and feedback on their listings, access documents associated with each client, and send documents, all form their mobile account.

And, even better, the agents clients can access all of their listing and escrow information, checklists of items that have been accomplished and deadlines that have been met, or are still pending, they can see all their showings and feedback from their showings, and the clients can also access all of their documents and send them from their mobile device.

BlueRoof360 gives our clients, and their clients, a true mobile “hub” where all the contract, listing, and escrow information is accessed and shared from a central place on the agent’s website.

Inman, showing signs of slipping in their reporting of new technologies first, wrote a too-late article April 10th about a new innovation that we launched along with our mobile hub over a month ago, allowing people to find homes quickly by typing in a house number while they are in front of the house or wherever. Just another innovation we came up with before they even noticed.

Watch for new features we will be launching soon that continue to innovate and lead the industry…

Social Media is not a Social Life…

Social Media is Still Media


It has become appallingly obvious that our technology has exceeded our humanity

Albert Einstein


I remember riding around the neighborhood as a kid, stopping at friends houses until I found someone who could play. I usually didn’t even call first. I just got on my bike and rode.  I would see kids I wasn’t even going to see and we’d hang out and go see other friends together.

The neighborhood was our meeting place. The park, the school, the church lawn, or just riding around until we found each other.

When I was in high school we would meet after school and decide where to go or talk during the day and decide. In the summer there were so many friends around that we always knew what everyone was doing the next day.

Now I spend most of my free time with my family or having a drink with friends.

Certainly Facebook , Twitter and Blogging have become a part of my life and have value for me, but they are not my social life. Many people have began to live their lives through “social media” and I think it is important to remember that social media is still media. It is computers and phones and technology and it helps us keep connections, but there is a difference between social media and a social life.

I email and text message my friends all the time and I am certainly wired into technology. I own a technology company, get my business from the internet,  and I am on my iPhone all throughout the day, but not as a replacement for the real world.

Social, to me, means human interaction. Real touch and connection and dialogue with inflection and emotion. Laughing out loud- not LOL. Social is about feeling each other’s energy and being in the same space together.

At the coffee shop the other day I heard a girl tell the guy behind the counter that she had over 1000 MySpace friends and a few minutes later told someone on the phone that she “had no social life”. But the irony reached its peak when she was leaving and the guy told he would look her up online to chat. He didn’t even ask her email address- he would look her up.

Socia Media is Not a Social Life

I flew to the east coast last month to give a presentation that could have easily been done online with Gotomeeting but never could have resulted in me feeling like I knew the client like I do. Monday I am giving a presentation that could be very big for my company and when they asked me to put together a powerpoint I set up a time when I could show it to them in person.

You can tell a lot about someone by their handshake or the way they smile. The energy of being at a ballgame cannot be reproduced by video. And Twittering four hundred times a day or spending hours on Facebook cannot take the place of simply raising a glass with friends to toast life.

Offline…

SEVRAR Technology Fair Coming to Phoenix- Jan 27th

SEVRAR Technology Fair

The Southeast Valley Association of Realtors (SEVRAR) is holding it’s first annual  Technology Fair this month on Tuesday, January 27th and it looks like it’s going to be a great event.

There are speakers (including myself) and discussions touching on a number of relevant topics, including SEO, social media, blogging, websites and more. It’s good to see the booths and see what new products are available for Realtors, learn from the sessions, and I’ve always liked the networking that happens when you get people who have common interests but new ideas.

I’ll be speaking about Website Strategies,  discussing website design, current and future trends, and how to build your website into a brand, as I have been able to do with BlueRoof.

Lunch will be served and they are even going to have technicians available to give free laptop check-ups.

Phoenix Technology Fair

If you live in the desert and you like real estate technology- this is the place to be Jan 27th.

The Most Important Stat to Track on my Website

There are a lot of statistics for me to follow with my website, BlueRoof.com. Some things are interesting to watch (what states people are visiting my site from, what web browsers they use, etc.) and every stat has some value (where to spend marketing, which browsers to optimize my site for, etc) but some stats are more significant for me to watch than others.

There are some stats I watch more than others. Here are the things I check daily:

Overall Traffic (and compare to the following Day, Week, Month)

Unique Visitors (and compare to averages and following Day, Week, Month)

Average Time on Site

Traffic Sources

Now this last one, traffic sources, tells me something very important. In fact it is one of the most important things for me. It tells me how many people are coming directly to my website by typing in the URL, meaning they knew where they were going.

You can see about 70% of my traffic comes from people going directly to my website. This figure continues to grow. Two years ago none of my traffic was direct because I was a new company and website. last year I was reaching for 50% of my traffic to come directly, and now I’m about 70%. And I’m spending about 25% of the marketing I did last year, getting the same amount of traffic and the same amount of leads.

I also check the top ten keywords people searched for to find my website because that also shows me how many people searched for my website. You can see that most of the people who find my website by search engine already knew they were looking for BlueRoof.com.

This is important for me to know because I want to see how many people are being referred to come to my site. Most of the traffic I get to my site now is direct traffic (about 70%) or people who are searching for my site. BlueRoof.com is not a name you would necessarily know to type in to search for homes unless you knew what the website was.

If my marketing budget stays the same and the my traffic rises, or if my marketing budget goes down but my traffic and leads increases then I am getting referral traffic, and that is what I really want because it tells me people like my website enough to refer it to people they know.

My website is very visual so there is not a lot of content (text) for search engines to grab onto and determin rank. I haven’t packed it full of links and text so it is not optimized for search engines at all. And because of that I’ve had to pay for my traffic by using pay per click (PPC). But once people get to my site they enjoy being there and I get business. And I can see that people like it enough that they are referring people to the site.

This tells me that my strategy is paying off. My strategy is not the same as everyone else when it comes to how to design my site and what to put on it. My strategy is to make the experience the best I can for the consumer and they will choose to work with us because we offer them value.

Watch for a new release of BlueRoof.com to launch in a few weeks. We’re making some upgrades in usability, function and information. The most important thing to me is the user experience (design) so I’m excited to add new features to BlueRoof.com while maintaining great design.

BlueRoof360- Industry Best Realtor Websites, Lead and Client Management

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Custom Websites for the price of a template…

In 2007 we closed 114 homes because of our website. Last year, in 2008, we closed just under 100 without me selling (my buyer team agents did the selling).

While the majority of real estate agents were seeing their businesses slow down significantly and the overall market lose energy, our business has stayed, and is still staying, very consistent.

You may not even want to be a top-producing agent, but I’m sure you wouldn’t mind an extra sale or two each month.  Technology does not take the place of personality and personal contact but, when utilized correctly, it can help us connect with our clients and also bring us new business.

Understand, I am not a technology guy getting into real estate. I am a Realtor (over 14 years) who uses technology very well.

As a real estate agent, if you want to get business from the internet and offer real value to your clients what are your current choices? You can use Point2, Advanced Access, Homes.com or myriad other template websites, you can (even worse) just have a page on your broker’s website, or you can spend a lot of money building a custom website and hope the people building it know anything about real estate and design. This has been the challenge for Realtors and brokers.. until now.

Now, finally, there will be another choice that brings the power and design of a custom website, the newest, innovative technology, a simple and intuitive back-end system, and client services technology, for a price that is lower than many of the templates.

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Enter BlueRoof360

BlueRoof360 costs only $100/month and is a complete online solution for real estate agents and brokers. Attract new business, offer better service for your clients, give more value to the consumer, and grow your team and your bottom line.

I have been the managing broker for several large (100+ agent) real estate offices. I have become a student, learning what consumers like and want when searching for homes. By meeting buyers from my website and working with them I have been able to learn a lot about how to use the internet for real estate over the last five years. And because I am a real estate agent and I have managed, recruited, trained and hired hundreds of Realtors, I understand what real estate agents need and what they like and want.

Paying for a template website because it’s cheap is not always the best approach.

As Greg says, “If 10,000 people exhibit a casual interest in your product, you will have earned nothing, whereas if one person actually buys, you will have earned a huge pay-check.”

Consumers want a better overall experience including value, service, interaction and information. They want to feel as though they are being taken care of but that they have good information and still run the show.

Agents want simple tools that enable them to focus on the relationship and they want business that comes to them without referral fees.

To offer real value to the consumer and get real business from the internet I believe you need to have a few very important pieces that all work together. It all begins with a destination website. Not a form-filled, SEO-crazy, template website, but a website that is designed well, has cutting-edge technology, is fun and easy to use, and has great information for the consumer.

Next you need to know how to drive traffic to your website. How to make it seen and how to make it a place that people will want to come back to again and again, and tell other people about.

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When someone asks for help or requests a showing on a property you need to respond very quickly- 15 minutes or less (under one minute is ideal). You need to have a near-immediate connection. People do not want to wait and they won’t wait. They’ll usually work with the first agent to get back to them.

You need to be able to stay in touch with your leads, clients, past-clients, family, associates and friends. You need to give the consumer (your current and potential clients) excellent service. You need to WOW them.

You need to continue to grow and learn from others who are doing it. 

And it has to be easy. It has to be simple to do. Real estate agents do not like complicated, difficult programs and hours of learning how to use stuff. We like fun, easy and simple.

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BlueRoof360 will give you a custom website. Not a template website, but a custom website. A template gives you pre-defined spaces that you can change text and images in. We give you a custom website and if you ever want to modify or add new pages (you have unlimited pages) you can add them anytime, and it’s simple.

You can have instant chat, videos, podcasting, widgets or whatever you want.

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You’ll also have a complete, but very simple to use, lead and client management system and a notification system. When someone requests to see a property you’ll be notified immediately by text message and email and that person’s information is automatically entered into your lead management system for you. Assign an email keep-in-touch campaign with a click. You can make new campaigns or edit the campaigns and make them your own anytime you want.

We have tried “Top Producer” client management system twice, but both times our team would not even use it because it was so complicated. We paid over $90/month and it just sat there. We’ve designed ours to be simple and easy to use.

You can allow your clients to log in to their own account and see their file. A listing client can see everything you have done on their file and when. They can see when the magazine ad went out and when the sign was ordered and every showing. They can see all the feedback from their showings and your own personal notes. This doesn’t take the place of your personal communication, but it helps you to stay in touch with them even when you are busy and it helps them stay connected to the transaction in a new and interactive way.

Keep doing what you are doing now and just use this to add some extra deals every month. Or go full-out and close hundreds of deals this year from your website. Either way, a long-term online presence will grow your business and give you tools to give better service and value to your clients.

As Jeff, TheXBroker, says…

“So where is the middle ground of killer technology and rePro listing penetration? I think BlueRoof is headed down the right path. Technology (Solvent) + rePro (Solute) = A Solution…one that both consumers and professionals can benefit from.”

The internet is a simple, powerful way to connect with people and grow your business and now BlueRoof360 will give you a simple and powerful way to do it.

To get a quick demo contact us at sales@blueroof360.com or 801-699-6619.

BlueRoof360- Custom Websites at a Template Price…

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Tired of a template website that doesn’t bring you business?

If you are looking for a custom real estate website with lead management (CRM) system and more, contact BlueRoof360 (http://blueroof360.com) at 888-850-4867 Ext#1 or sales@blueroof360.com.

Dustin Luther Gets 4Realz

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Dustin Luther is the author of one of my favorite real estate blogs, some even call him the “Godfather” of real estate blogging because he put together Raincityguide, which was the first (that I know of) real estate blog with both a consumer focus and with many contributors. It’s also important to note that the contributors are not all real estate professionals.

He has worked with Move.com (which runs Realtor.com), and he’s a good all-around guy.

Now, Dustin (along with Jim Marks of Virtual Results) will be sharing his experience with Realtors who are interested in learning about technology. I’ve seen Dustin speak and he is high-energy and doesn’t waste time on nonsense. But the most important reason I like Dustin as a speaker is that he has the most important characteristc- he cares about helping people. And, if he’s anything like me, that’s just as important as the money.

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I don’t know what sort of marketing or websites they will be encouraging people to use (Jim’s company does internet marketing), but good education about technology is important in our industry and having good people to tech it is rare, and welcome.