BlueRoof360 Launches Blog Network Unlike Any Other

BlueRoof360 Blog Network

Blog networks are pretty common now, but the BlueRoof360 Blog Network is different in two main ways- first it’s widgetized, meaning you can put blogs anywhere you want on a website- on any page, and in any size, and put all the different components you would want to have (featured properties, blog search top posts, images, videos, text, etc) anywhere you want around it. So you can build pages of blog content and decide exactly how you want the page to look and feel.

Even if you get a custom WordPress blog- you can’t change and edit it like in our system. With our patent-pending technology it’s all drag and drop. Want a video? Drag and drop it on the page where you want it. Want instant chat or featured properties or a weather report? Drop them where you want them. You don’t need to pay for, and wait for, a professional programmer to do the work- it’s easy and free in our system.

The second way it’s different is the network. Everyone wants blog but many agents don’t want to have to write it all. With our network you can have blogs that write themselves- or rather automate themselves with articles by other bloggers, or by the professional writers we pay to write content for the network.

And if you write a great blog post you can push it to the network and allow other agents to use it, and you get an inbound link from their website. One agent gets the content and the other gets the inbound link- everyone wins!

And of course, this is just one more new feature on our system and there is no extra fee for our clients to have this. They can build as many blogs and put them on as many pages as they want.

It’s all part of the BlueRoof360 system… if you would like more information about our custom website system- just contact us at


BlueRoof360 Launches Mobile Search and Much More…


In February we launched our new mobile search feature which work on any mobile device with internet. Every BlueRoof360 website has mobile search now by simply adding the suffix of /mobile or/m after the URL (

Every listed home on the MLS is in the search and each listing includes all the photos directly pulled from the MLS.

Also on the home page of the mobile search there is Quick House Number Lookup which allows someone sitting in front of a house to simply type in the house number and easily find that property. If there are more than one result for that particular house number, our clients listings sort to the top (since those will be the properties with sign riders telling people to type in the house number.)

So, by going to on my mobile phone and typing  [a listed house number] into the Quick House Number Lookup it takes me directly to that Prudential Florida Realty listing.

Properties can be saved to your account, just as if you were on the website, and it’s easy to schedule a showing or contact the agent.

But our mobile system is much more than search- agents can access their contacts, see the showings and feedback on their listings, access documents associated with each client, and send documents, all form their mobile account.

And, even better, the agents clients can access all of their listing and escrow information, checklists of items that have been accomplished and deadlines that have been met, or are still pending, they can see all their showings and feedback from their showings, and the clients can also access all of their documents and send them from their mobile device.

BlueRoof360 gives our clients, and their clients, a true mobile “hub” where all the contract, listing, and escrow information is accessed and shared from a central place on the agent’s website.

Inman, showing signs of slipping in their reporting of new technologies first, wrote a too-late article April 10th about a new innovation that we launched along with our mobile hub over a month ago, allowing people to find homes quickly by typing in a house number while they are in front of the house or wherever. Just another innovation we came up with before they even noticed.

Watch for new features we will be launching soon that continue to innovate and lead the industry…

Real Estate Mobile Phone Apps- Cool New Tool or Just a Waste of Time?

Real Estate Mobile Apps

BlueRoof360 will begin building our mobile app soon because a new broker client has requested it. We will spend a week or so designing how it will look and work and then spend whatever time it takes building it (we anticipate a few weeks to a month) and I can already think of a few things that will make it stand apart from other mobile apps available.

I have one idea in particular that sounds like it will be really cool to build into our app, and, as the owner of a technology company, thinking of a new idea is exciting because I know I can build it.

But when I think about the usability and function of it I still find it difficult to imagine people actually using a mobile phone app to search for homes. Even those who are really into technology, like me, can get so much more out of the experience searching from our laptop/desktop computer that it seems like just a big waste of time. And I’m the target demographic for these apps.

Mobile Phone Real Estate Search

Here a few things to consider;

A mobile phone has such a small screen that no matter how big you make the photos they are going to be small, and unless you are looking in a dimly lit room many of the screens are not going to render a very nice view of the images anyway.

Mobile phones, even with 3G and the best mobile OS, load so slowly compared to a laptop/desktop that building really cool functions are impossible.

The supposed advantage of a mobile app (being able to find a home while you are out driving around) seems like a situation drummed up by app developers rather than actual home searchers. I have an iPhone and when searching for a home I cannot see myself driving to an area I like and then doing a search on my phone to find available properties. It makes no sense at all to me. If I can go to a great website and search and find all the homes that are available, very quickly, including photos, maps, and area info, and if I’m alerted every time a new listing comes on the market that meets my criteria, why in the world would I drive around clicking SEARCH on my mobile phone?

Searching for a home is rarely an individual event. Usually people share their searching with spouses, friends and family. Trying to search together on a mobile phone with others is not plausible.

There is only one application I can see where using a mobile phone would actually enhance the home buying experience. This is the piece that I hope to build into our mobile app. I won’t say what it is yet (gotta give us a running start on it) but even with this cool new tool, which would be new and unique, I still have to wonder…

Will anyone really use it?


Tired of a template website that doesn’t bring you business?
If you are looking for a custom real estate website with lead management (CRM) system and more, contact BlueRoof360 ( at 888-850-4867 Ext#1 or