BlueRoof360 Launches Blog Network Unlike Any Other

BlueRoof360 Blog Network

Blog networks are pretty common now, but the BlueRoof360 Blog Network is different in two main ways- first it’s widgetized, meaning you can put blogs anywhere you want on a website- on any page, and in any size, and put all the different components you would want to have (featured properties, blog search top posts, images, videos, text, etc) anywhere you want around it. So you can build pages of blog content and decide exactly how you want the page to look and feel.

Even if you get a custom WordPress blog- you can’t change and edit it like in our system. With our patent-pending technology it’s all drag and drop. Want a video? Drag and drop it on the page where you want it. Want instant chat or featured properties or a weather report? Drop them where you want them. You don’t need to pay for, and wait for, a professional programmer to do the work- it’s easy and free in our system.

The second way it’s different is the network. Everyone wants blog but many agents don’t want to have to write it all. With our network you can have blogs that write themselves- or rather automate themselves with articles by other bloggers, or by the professional writers we pay to write content for the network.

And if you write a great blog post you can push it to the network and allow other agents to use it, and you get an inbound link from their website. One agent gets the content and the other gets the inbound link- everyone wins!

And of course, this is just one more new feature on our system and there is no extra fee for our clients to have this. They can build as many blogs and put them on as many pages as they want.

It’s all part of the BlueRoof360 system… if you would like more information about our custom website system- just contact us at greg@blueroof.com.

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BlueRoof360 Launches Mobile Search and Much More…

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In February we launched our new mobile search feature which work on any mobile device with internet. Every BlueRoof360 website has mobile search now by simply adding the suffix of /mobile or/m after the URL (prusantafe.com/m)

Every listed home on the MLS is in the search and each listing includes all the photos directly pulled from the MLS.

Also on the home page of the mobile search there is Quick House Number Lookup which allows someone sitting in front of a house to simply type in the house number and easily find that property. If there are more than one result for that particular house number, our clients listings sort to the top (since those will be the properties with sign riders telling people to type in the house number.)

So, by going to prudentialfloridarealty.com/m on my mobile phone and typing  [a listed house number] into the Quick House Number Lookup it takes me directly to that Prudential Florida Realty listing.

Properties can be saved to your account, just as if you were on the website, and it’s easy to schedule a showing or contact the agent.

But our mobile system is much more than search- agents can access their contacts, see the showings and feedback on their listings, access documents associated with each client, and send documents, all form their mobile account.

And, even better, the agents clients can access all of their listing and escrow information, checklists of items that have been accomplished and deadlines that have been met, or are still pending, they can see all their showings and feedback from their showings, and the clients can also access all of their documents and send them from their mobile device.

BlueRoof360 gives our clients, and their clients, a true mobile “hub” where all the contract, listing, and escrow information is accessed and shared from a central place on the agent’s website.

Inman, showing signs of slipping in their reporting of new technologies first, wrote a too-late article April 10th about a new innovation that we launched along with our mobile hub over a month ago, allowing people to find homes quickly by typing in a house number while they are in front of the house or wherever. Just another innovation we came up with before they even noticed.

Watch for new features we will be launching soon that continue to innovate and lead the industry…

Most Active Online Home Shoppers

People Searching Online

The real estate industry has reluctantly been pulled online during the last three years and today most agents and brokers know that people are searching for homes online.

Hopefully this will be the year that brokerages start building great websites- and hopefully they will hire a great website design company like BlueRoof360 to do it.

But which areas are people most actively looking online for homes? Using Google Trends we can see which states and cities are the most active searching for different terms. Let’s look and see where people are really looking online…

Real Estate For Sale

For the term “homes for sale” Salt lake City ranks at the top, followed by Orlando, Phoenix, Tampa, Atlanta, Dallas, and Denver.

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For the term “Sell my home” the top states are Arizona, Florida and Utah, followed by Missouri, SC, Georgia, Tennessee, Colorado, NC, Texas.

The term “Search for Homes” ranked like this;

1. South Carolina, United States
2. Arizona, United States
3. Nevada, United States
4. North Carolina, United States
5. Georgia, United States
6. Florida, United States
7. Oklahoma, United States
8. Tennessee, United States
9. Maryland, United States
10. Colorado, United States

Since I’ve posted about  this before, let’s look at where people are most actively searching for other popular terms;

Term                                        Area most searching for that term

Family Activities                          Salt Lake (and Utah) by a landslide

God                                             Tennessee

Jesus                                          Alabama (and Tennessee is #2)

Hell                                              Kansas

Porn                                            Kentucky

Foreclosure                               Miami, Vegas, Tampa

I am afraid                                Philly, Boston, Orlando

Self improvement                      Salt Lake (and Utah) by a landslide

Teen problems                           Iowa

Politics                                       D.C. (surprise), followed by Maryland, NY, Connecticut

Singles                                        Salt Lake (and Utah). followed by Denver, Phoenix, Tampa

Go to Google Trends and try for yourself- you might be surprised at what people are searching for in your area…

The Most Digital Cities in the Country

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Government Technology released this month its annual Digital Cities report naming the cities in the nation that are the most “connected” to the populace. Some familiar cities made the list again this year (Aurora, Colorado and Lincoln, Nebraska both topped their categories last year as well.)

The first-place winners in each of the four population categories are:
• Aurora, Colo. (250,000 or more population)
• Lincoln, Neb. (125,000 – 249,999 population)
• Roanoke, Va. (75,000 – 124,999 population)
• Lynchburg, Va. (30,000 – 74,999 population)

Tuscan and Mesa, Arizona both made the top ten in the 250,000+ category and Salt lake City, Utah came in second in the 125,000-249,999 category.

The states with the most cities making the list are Virginia (nine), Florida (eight) and Colorado (seven).

According to the survey, “Cities are incorporating newer technologies such as Webcasting, podcasts and blogs while continuing to use IT to enhance delivery options for citizens and businesses.”

BlueRoof360- Industry Best Realtor Websites, Lead and Client Management

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Custom Websites for the price of a template…

In 2007 we closed 114 homes because of our website. Last year, in 2008, we closed just under 100 without me selling (my buyer team agents did the selling).

While the majority of real estate agents were seeing their businesses slow down significantly and the overall market lose energy, our business has stayed, and is still staying, very consistent.

You may not even want to be a top-producing agent, but I’m sure you wouldn’t mind an extra sale or two each month.  Technology does not take the place of personality and personal contact but, when utilized correctly, it can help us connect with our clients and also bring us new business.

Understand, I am not a technology guy getting into real estate. I am a Realtor (over 14 years) who uses technology very well.

As a real estate agent, if you want to get business from the internet and offer real value to your clients what are your current choices? You can use Point2, Advanced Access, Homes.com or myriad other template websites, you can (even worse) just have a page on your broker’s website, or you can spend a lot of money building a custom website and hope the people building it know anything about real estate and design. This has been the challenge for Realtors and brokers.. until now.

Now, finally, there will be another choice that brings the power and design of a custom website, the newest, innovative technology, a simple and intuitive back-end system, and client services technology, for a price that is lower than many of the templates.

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Enter BlueRoof360

BlueRoof360 costs only $100/month and is a complete online solution for real estate agents and brokers. Attract new business, offer better service for your clients, give more value to the consumer, and grow your team and your bottom line.

I have been the managing broker for several large (100+ agent) real estate offices. I have become a student, learning what consumers like and want when searching for homes. By meeting buyers from my website and working with them I have been able to learn a lot about how to use the internet for real estate over the last five years. And because I am a real estate agent and I have managed, recruited, trained and hired hundreds of Realtors, I understand what real estate agents need and what they like and want.

Paying for a template website because it’s cheap is not always the best approach.

As Greg says, “If 10,000 people exhibit a casual interest in your product, you will have earned nothing, whereas if one person actually buys, you will have earned a huge pay-check.”

Consumers want a better overall experience including value, service, interaction and information. They want to feel as though they are being taken care of but that they have good information and still run the show.

Agents want simple tools that enable them to focus on the relationship and they want business that comes to them without referral fees.

To offer real value to the consumer and get real business from the internet I believe you need to have a few very important pieces that all work together. It all begins with a destination website. Not a form-filled, SEO-crazy, template website, but a website that is designed well, has cutting-edge technology, is fun and easy to use, and has great information for the consumer.

Next you need to know how to drive traffic to your website. How to make it seen and how to make it a place that people will want to come back to again and again, and tell other people about.

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When someone asks for help or requests a showing on a property you need to respond very quickly- 15 minutes or less (under one minute is ideal). You need to have a near-immediate connection. People do not want to wait and they won’t wait. They’ll usually work with the first agent to get back to them.

You need to be able to stay in touch with your leads, clients, past-clients, family, associates and friends. You need to give the consumer (your current and potential clients) excellent service. You need to WOW them.

You need to continue to grow and learn from others who are doing it. 

And it has to be easy. It has to be simple to do. Real estate agents do not like complicated, difficult programs and hours of learning how to use stuff. We like fun, easy and simple.

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BlueRoof360 will give you a custom website. Not a template website, but a custom website. A template gives you pre-defined spaces that you can change text and images in. We give you a custom website and if you ever want to modify or add new pages (you have unlimited pages) you can add them anytime, and it’s simple.

You can have instant chat, videos, podcasting, widgets or whatever you want.

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You’ll also have a complete, but very simple to use, lead and client management system and a notification system. When someone requests to see a property you’ll be notified immediately by text message and email and that person’s information is automatically entered into your lead management system for you. Assign an email keep-in-touch campaign with a click. You can make new campaigns or edit the campaigns and make them your own anytime you want.

We have tried “Top Producer” client management system twice, but both times our team would not even use it because it was so complicated. We paid over $90/month and it just sat there. We’ve designed ours to be simple and easy to use.

You can allow your clients to log in to their own account and see their file. A listing client can see everything you have done on their file and when. They can see when the magazine ad went out and when the sign was ordered and every showing. They can see all the feedback from their showings and your own personal notes. This doesn’t take the place of your personal communication, but it helps you to stay in touch with them even when you are busy and it helps them stay connected to the transaction in a new and interactive way.

Keep doing what you are doing now and just use this to add some extra deals every month. Or go full-out and close hundreds of deals this year from your website. Either way, a long-term online presence will grow your business and give you tools to give better service and value to your clients.

As Jeff, TheXBroker, says…

“So where is the middle ground of killer technology and rePro listing penetration? I think BlueRoof is headed down the right path. Technology (Solvent) + rePro (Solute) = A Solution…one that both consumers and professionals can benefit from.”

The internet is a simple, powerful way to connect with people and grow your business and now BlueRoof360 will give you a simple and powerful way to do it.

To get a quick demo contact us at sales@blueroof360.com or 801-699-6619.

BlueRoof360- Custom Websites at a Template Price…

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Tired of a template website that doesn’t bring you business?

If you are looking for a custom real estate website with lead management (CRM) system and more, contact BlueRoof360 (http://blueroof360.com) at 888-850-4867 Ext#1 or sales@blueroof360.com.

Redfin Becoming What They Hate… Traditional

Redfin becoming traditional real estate brokerage

Redfin today announced that they are taking yet another step toward becoming that one thing that they so desperately are trying to position themselves as NOT being… a traditional brokerage.

They began as an online-only brokerage, touting themselves as the first online brokerage and making a lot of noise about their unique value proposition. Buyers found the home they wanted to buy, made the offer on redfin’s website, and got a cut of the commission check.

Then…

Redfin began offering property tours for a fee.

Then…

They began offering more tours.

Now…

They’re offering tours through homes the way traditional agents do, with no set amount of homes or fees (other than they’ll only take you twice per week) and you get less of a cut of the commission.

Redfin becoming traditional

They already ditched their industry-best map and search capability and replaced it with Microsoft’s api, replaced their logo with a worse one, and have given the metaphorical finger to traditional agents every chance they get, shouting how “different” they are, being an online broker. 

Making bad decisions, playing catch-up to others in the industry, spin-selling… sounds like they are more traditional than they think.

Next…

They will probably offer traditional agent services in a menu-driven model, where buyers can choose which level of service they want (full service, some service, no service). Just like everyone else, Redfin is adjusting to the industry, not the other way around. They are learning something I learned quite a while ago (I’m a faster learner), having a kick-ass website only gets you the introduction- you still gotta earn the business. And when people invest $700,000 on anything, they want an expert who knows their stuff and who can give the very best advice and share their knowledge, not just someone to fax your documents and schedule your inspection for you.

There is a difference between information and knowledge. Redfin is learning this, albeit very slowly…

 

What Real Estate Consumers REALLY Want

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Every week there is new set of charts and graphs that come out. They analyze every minutia of data and all the information imaginable. New killer-apps are being released at such a rapid pace it’s tough to keep up with them all. And why?

Well, according to the techno-listing sites, the third-party aggregation websites, like Redfin, Zillow and Trulia, apparently what people really want is…. yep, more data. That’s right- more and more data. Every conceivable number and metric they can think up.

It’s like a race now. Who can churn out the most data, and cram it onto their website, the fastest. Who cares if it’s relevant or if anybody will actually use it- it’s DATA! It’s cool color charts and graphs that can show you everything you never thought possible. Come and see how many times people in this neighborhood walk their dogs on Tuesday mornings or find out the ratio of homes that sold for 1/25th of their initial listing price, during the first 118 hours being on the market, after being sold 2-3 years earlier, that have a redwood deck, and were listed with a Realtor named Sally- all in a cool pie chart.

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So, this is where all the investment capital is going with all these techno-listing sites- more data? Millions of dollars are being pumped into these companies by investors who are counting on profits from all this data, yet none of these companies have made any profit. Think about how ridiculous this is. Redfin gets $20Million and it’s whole model is based around the idea that if they give more data and info, people will just buy homes online. The whole Redfin company, with all of their PR, news coverage, and dozens of full time employees and agents, only sold about 1000 homes last year.  For a comparison, I sold 114 homes last year. And these investors keep pumping money into this sinking ship.

Zillow just got another $30Million and Trulia has now received almost $18Million. And the business models of these companies is to get advertising (more stuff to put on the websites). I guess they figure at a certain point people will just become so buried with all the data on their websites that they’ll just have to fall over and surrender to them. When these companies run out of money (like they all keep doing), they simply come up with some new graphs and heat maps and show the suckers investors how this new data will finally get them some of that “profit” they keep hearing so much about, but alas… it does not come.

I receive a lot of advice on what I should add to my website. I have had no less than twenty companies approach me to sell me some cool new data field or information feed.  And I like data, and using it to give people good information, but enough is enough.

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 People don’t want more data- they want a great experience.

I don’t want to climb over piles of charts and graphs to find what I’m looking for. If I’m thirsty I don’t really care if the glass has twirling lights and does my taxes- I just want the water that’s in the glass. The next cool drinking glass that has dancing girls and live-streaming music might be hot for a little while (like these tech-sites), but in the long run I believe that people will always use simple, easy to use water glasses. Because when they are thirsty they want the water, not the glass.

My point is- don’t cram your website with as much stuff as you can find. Instead, use good data and information, and present it in a way that offers a good, fun experience for your consumers. Give them a presentation that is visually appealing, as well as powerful and technologically advanced. Don’t forget that people make decisions based on emotion, and we always will.

Give me a great experience and I will give you my business.