Using SEO to Strengthen Your Brand

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Seth Godin writes another incredible post explaining how utilizing SEO can be much more than trying to own mainstream keywords and delves into the territory that I live in, the territory that I have used to grow BlueRoof.com for three years now. Utilizing SEO as a way to strengthen your brand and help people find you when they are trying to.

When someone is looking for a good real estate buying experience in our area, many of them have heard of BlueRoof.com and the BlueRoof experience from their friends or family members. And when they Google us I want them to find us- and that is the only way I care about SEO for my particular website. I don’t pack keywords and links into my site because people don’t want to use websites that are pack with keywords and links- they want a great experience that is all about THEM, not about getting people to ME…

So, I have to pay for my Google ranking with Pay Per Click. And that’s okay because most of the traffic that comes to our site now is referred traffic- traffic that we have very worked hard to earn by offering the best experience we can to our clients. Helping them find the right home and negotiating and educating and working for the client above all else.

I want to own the keyword BlueRoof and the keyword BlueRoof.com and even Blue Roof (with a space), but not because I want to get any traffic, because I want to help those who are already looking for us to be able to find us easily. That is the best traffic because they already want to work with us  and we want to help them.

Utilizing SEO to get new business can obviously be a good thing, but landing on the front page of Google for any good keywords can be very difficult. It’s important to build your own brand and putting some focus into that might be the best strategy you can take- it’s worked well for us.

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BlueRoof360 Launches Mobile Search and Much More…

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In February we launched our new mobile search feature which work on any mobile device with internet. Every BlueRoof360 website has mobile search now by simply adding the suffix of /mobile or/m after the URL (prusantafe.com/m)

Every listed home on the MLS is in the search and each listing includes all the photos directly pulled from the MLS.

Also on the home page of the mobile search there is Quick House Number Lookup which allows someone sitting in front of a house to simply type in the house number and easily find that property. If there are more than one result for that particular house number, our clients listings sort to the top (since those will be the properties with sign riders telling people to type in the house number.)

So, by going to prudentialfloridarealty.com/m on my mobile phone and typing  [a listed house number] into the Quick House Number Lookup it takes me directly to that Prudential Florida Realty listing.

Properties can be saved to your account, just as if you were on the website, and it’s easy to schedule a showing or contact the agent.

But our mobile system is much more than search- agents can access their contacts, see the showings and feedback on their listings, access documents associated with each client, and send documents, all form their mobile account.

And, even better, the agents clients can access all of their listing and escrow information, checklists of items that have been accomplished and deadlines that have been met, or are still pending, they can see all their showings and feedback from their showings, and the clients can also access all of their documents and send them from their mobile device.

BlueRoof360 gives our clients, and their clients, a true mobile “hub” where all the contract, listing, and escrow information is accessed and shared from a central place on the agent’s website.

Inman, showing signs of slipping in their reporting of new technologies first, wrote a too-late article April 10th about a new innovation that we launched along with our mobile hub over a month ago, allowing people to find homes quickly by typing in a house number while they are in front of the house or wherever. Just another innovation we came up with before they even noticed.

Watch for new features we will be launching soon that continue to innovate and lead the industry…