Custom Websites for the price of a template…
In 2007 we closed 114 homes because of our website. Last year, in 2008, we closed just under 100 without me selling (my buyer team agents did the selling).
While the majority of real estate agents were seeing their businesses slow down significantly and the overall market lose energy, our business has stayed, and is still staying, very consistent.
You may not even want to be a top-producing agent, but I’m sure you wouldn’t mind an extra sale or two each month. Technology does not take the place of personality and personal contact but, when utilized correctly, it can help us connect with our clients and also bring us new business.
Understand, I am not a technology guy getting into real estate. I am a Realtor (over 14 years) who uses technology very well.
As a real estate agent, if you want to get business from the internet and offer real value to your clients what are your current choices? You can use Point2, Advanced Access, Homes.com or myriad other template websites, you can (even worse) just have a page on your broker’s website, or you can spend a lot of money building a custom website and hope the people building it know anything about real estate and design. This has been the challenge for Realtors and brokers.. until now.
Now, finally, there will be another choice that brings the power and design of a custom website, the newest, innovative technology, a simple and intuitive back-end system, and client services technology, for a price that is lower than many of the templates.
BlueRoof360 costs only $100/month and is a complete online solution for real estate agents and brokers. Attract new business, offer better service for your clients, give more value to the consumer, and grow your team and your bottom line.
I have been the managing broker for several large (100+ agent) real estate offices. I have become a student, learning what consumers like and want when searching for homes. By meeting buyers from my website and working with them I have been able to learn a lot about how to use the internet for real estate over the last five years. And because I am a real estate agent and I have managed, recruited, trained and hired hundreds of Realtors, I understand what real estate agents need and what they like and want.
Paying for a template website because it’s cheap is not always the best approach.
As Greg says, “If 10,000 people exhibit a casual interest in your product, you will have earned nothing, whereas if one person actually buys, you will have earned a huge pay-check.”
Consumers want a better overall experience including value, service, interaction and information. They want to feel as though they are being taken care of but that they have good information and still run the show.
Agents want simple tools that enable them to focus on the relationship and they want business that comes to them without referral fees.
To offer real value to the consumer and get real business from the internet I believe you need to have a few very important pieces that all work together. It all begins with a destination website. Not a form-filled, SEO-crazy, template website, but a website that is designed well, has cutting-edge technology, is fun and easy to use, and has great information for the consumer.
Next you need to know how to drive traffic to your website. How to make it seen and how to make it a place that people will want to come back to again and again, and tell other people about.
You need to be able to stay in touch with your leads, clients, past-clients, family, associates and friends. You need to give the consumer (your current and potential clients) excellent service. You need to WOW them.
You need to continue to grow and learn from others who are doing it.
And it has to be easy. It has to be simple to do. Real estate agents do not like complicated, difficult programs and hours of learning how to use stuff. We like fun, easy and simple.
BlueRoof360 will give you a custom website. Not a template website, but a custom website. A template gives you pre-defined spaces that you can change text and images in. We give you a custom website and if you ever want to modify or add new pages (you have unlimited pages) you can add them anytime, and it’s simple.
You can have instant chat, videos, podcasting, widgets or whatever you want.
You’ll also have a complete, but very simple to use, lead and client management system and a notification system. When someone requests to see a property you’ll be notified immediately by text message and email and that person’s information is automatically entered into your lead management system for you. Assign an email keep-in-touch campaign with a click. You can make new campaigns or edit the campaigns and make them your own anytime you want.
We have tried “Top Producer” client management system twice, but both times our team would not even use it because it was so complicated. We paid over $90/month and it just sat there. We’ve designed ours to be simple and easy to use.
You can allow your clients to log in to their own account and see their file. A listing client can see everything you have done on their file and when. They can see when the magazine ad went out and when the sign was ordered and every showing. They can see all the feedback from their showings and your own personal notes. This doesn’t take the place of your personal communication, but it helps you to stay in touch with them even when you are busy and it helps them stay connected to the transaction in a new and interactive way.
Keep doing what you are doing now and just use this to add some extra deals every month. Or go full-out and close hundreds of deals this year from your website. Either way, a long-term online presence will grow your business and give you tools to give better service and value to your clients.
As Jeff, TheXBroker, says…
“So where is the middle ground of killer technology and rePro listing penetration? I think BlueRoof is headed down the right path. Technology (Solvent) + rePro (Solute) = A Solution…one that both consumers and professionals can benefit from.”
The internet is a simple, powerful way to connect with people and grow your business and now BlueRoof360 will give you a simple and powerful way to do it.
To get a quick demo contact us at firstname.lastname@example.org or 801-699-6619.
BlueRoof360- Custom Websites at a Template Price…