Trulia has been caught in some allegations recently that question the integrity of the company, and imply that Trulia is involved in some shady practices that help it’s own site at the expensive of the agent/brokers/partners who work with it. Most of the accusactions have to do no-follow links (temporary 302 redirects) that give Trulia links, but prevent links going back to the “partners” it works with, so it can cause it’s own site ranking to go up and hurt the ranking of the partner sites.
Now, accusations of cloaking, or displaying different content to web visitors and search engines to gain one-way inbound links to it’s own site, while looking like it is giving content to partner sites. Obviously, if true, this would further erode the confidence agents and brokers have in the website.
Trulia’s PR machine will most likely be in high gear again, so look for explanations to come from their side soon.
I like Trulia, mostly because they are doing new things and bringing new things into the industry. But I also believe agents/brokers need to build their own online identity and brand themselves, not a third-party listing aggregation website (Trulia, Zillow, Realtor.com, etc).