Will Zillow Begin Competing with Itself?


Rich Barton, founder of Zillow, has raised a few $Million (along with however much of his own money) and is launching a new company called Glassdoor, which some are speculating could be a real estate-related venture. That does make sense, after all, “The name itself suggests transparency within real estate” and Glassdoor’s website points out right from the beginning that it’s founders “are a team led by ex-Expedia and Microsoft executives that have a history of using new technology to rewire old industries.”

If they are doing something within the real estate space, my guess is that it would be on the brokerage side, because anything not on the brokerage side would fall under Zillow. What is interesting is that Rich Barton, if the company is a real estate brokerage, would be the CEO of two competing companies, and would probably disenfranchise all the brokers who are currently using Zillow as an advertising model, bu now competing with them while at the same time asking them to fund his other company (Zillow).

Of course, it’s all speculation right now what they are launching because they are saying. Some suggest they are creating a social network and some think it’s a real estate brokerage. And neither a real estate brokerage or social network would fit into the description of what they claim is going to be something “pretty unique”.

It could be a glass door company for all we know. Barton obviously likes the idea of starting a new company and getting free publicity by not saying what it will be. If you hear anything about it, leave a comment and impress us with your keen investigatory skills.

(h/t 4realz)


7 thoughts on “Will Zillow Begin Competing with Itself?

  1. Pingback: You Make A Better Door That A Window « Brendan’s Blog

  2. David,

    Thanks for the info…

    FYI- no need to identify yourself as “from Zillow.com” anymore, everyone in the industry knows and likes the ever-smiling, always energetic, David G.

  3. After reviewing the site, it seems as if there are some very qualified people working on this new company. I am very interested and look forward to figuring it out.

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