I’m in the middle of launching my own new company, but if I had the time and the know-how here are some companies I would love to start. And maybe someone out there will someday…
A social network that is much better. A place that has more features than Linked-In (which has none), and is much easier to use than Facebook (Can they make it any more difficult to simply send a message?), but that is more grown-up than MySpace. I’m talking about a social network where I could go to and keep up with people, chat, share photos, etc. And it needs to be simple and easy to use and understand. Make it simple!!! And without all the stoopidness of MySpace, you know the blaring hip-hop and porn on people’s pages. Why not a calendar that I can share with my network that we can all share events and birthdays, an easy way to rate and recommend local bars and restaurants, and a clean, simple design that is intuitive and fun to use.
A Twitter that was much better. This wouldn’t be difficult to build, either and if I had time I would probably just do it myself. Take the basic idea of twitter, but make it so I don’t have to read all the responses to messages I can’t see and make it so I can choose channels or areas to be in. So maybe I can be in a business section where I’m not reading about people feeding their dog or whatever, but actual business ideas and messages. And why not let people drag-and-drop photos, videos, music and other stuff? Also 140 characters could easily be expanded to 500 so I could finish a thought… that would be nice.
A search engine that utilizes human judgement- at least for the top commercial website ranks. Keywords and meta-tags ruin the results on existing search engines. SEO kills good design, making website creators (and their clients) to choose between a good website design that they need to pay for all the traffic to, or a wordy manifest with keywords repeated ad nausea and no design appeal in order to rank high in organic search results. For the top commercial website results, at least, human judgement should be used to ensure relevance, but also, that the best websites rank the highest.