Realtors are Just too Damn Old

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Ever been out with friends at the local bar filled with 20 and 30-something’s having a drink and you notice the old horny dude in the back just sitting, watching? He’s probably a nice guy and has a lot of great stories about the “good old days” when he actually belonged at this college hangout, but he doesn’t quite fit in with the vibe and environment.

Many Realtors are that old dude. Experience is good. Knowledge is good. Stories wrapped in nostalgia can be good. Being  outdated and unwilling to evolve and offer effective service because you’re too (old, lazy, experienced, busy, set in your ways, dumb, etc) whatever –  that is bad.

I’m not a fan of the blogging movement that seems to be happening where agents simply bitch and whine about everything just to gain some sort of credibility with consumers, as if to say, “See I’m complaining- I’m on your side, so give me business!”

I am not complaining to get business- I am complaining so that hopefully 100 of the old agents who read this will leave the business immediately. And by old I don’t necessarily mean age, it’s more the attitude and approach. But it usually does correlate to age. The average age of Realtors today in America is like 87 or 104 or something. It’s just really old.

Let’s look at some of the reasons for this…

People enter into real estate at a much older age than other professions. They rarely gradute high school thinking they want a career in real estate and then immediately pursure that dream. There aren’t many kids running around dreaming about being a Realtor. Usually people enter real estate after years spent in some other career in some other field. They decide they want something easy different and give real estate a try. And then some make it, but most do not (90% of people who get a real estate license do not renew their license).

Older people know a lot of people. After ten years on the city bingo league and twelve years as soccer-mom and six years in the PTA and a lifetime going to church, some have a big sphere of friends and family and associates to beg network from. So some of these agents just hang around waiting for somebody to call them and don’t think about enhancing their service to attract new business.

Older people seem more trustworthy. Every generation seems to have this belief that people from past generations were better workers, more trustworthy, more wholesome, better dressers, better people, more dignified, more educated, more spiritual, and just plain better people. This is not true. Every generation is just as good as the last and just as bad as the last. Just because someone is older does not make them anything necessarily, except older.

Some older people have nothing better to do. There aren’t a lot of job opportunities for a 54 year old real estate agent who used to be the vice president of PaperDolls,inc. They don’t have anywhere else to go, so they stick around, passively. Without having a real drive, they don’t work to be the best or even be better. Many times they are content to just be there at all.

It’s tough to fire an older person. If 23 year-old Justin doesn’t cut it or learn the new stuff it’s easy to kick him out and tell him he needs to find another job. But good ole’ Betsy who’s got all the great stories and knits everyone sweaters and has no other job prospects, that’s tough. So noone kicks her out. She just hangs around doing nothing and not learning anything new and not giving her clients the best service and not making any money.

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I’m not saying that everyone older than me should leave the business. I’m saying about 85% of the people older than me should leave the business. There are 9000 agents in Salt lake and 8000 of them are older than me. If 85% of them (6800) left the business there would still be 2200 agents in Salt Lake, which would still be 1000 too many, but it would be a good start. It’s been no secret that I think there are way too many agents and it’s too easy to enter the real estate field.

Competition=good.

People unwilling to learn new things=bad.

I know,  I should respect my elders. And being young doesn’t make someone more tech savvy or have more energy or better. That is why I’m not saying everyone older should leave- only 85% of them. There are 15% who continue to learn and evolve and understand new trends and have enough energy to work more than 2 hours a day and actually return phone calls. And I agree that just being young does not make someone more tech-savvy, but younger people can be slapped-around and molded more easily. And if they don’t cut it nobody really cares about kicking them out of the business so there’s less guilt when they leave.

Like it or not, admit it or not- real estate is in a state of flux right now. The industry is being forced to evolve and those who lead the charge and accept the new protocol of constant change will be those who lead. Others will follow, and others will be pushed out of the way. This is not only acceptable, this is healthy. Evolution is all about making way for newer, and more evolved breeds.

Technology does not take the place of a relationship and it shouldn’t. Technology, when used properly,  should enhance it. I remember when I first got into the business they were just switching the MLS onto a computer. Previously it was just a big book. And I remember how much resistance there was to the change. They kept the book around for a while to help with the transition and I remember how most agents thought they book would always be around because nobody would want to drive to the office to look on a computer to find homes when they could just look in the book that they carried with them everywhere. This was only fourteen or fifteen years ago.

Tomorrow’s successful breed of Realtor will be heavily equipped with technology, a forward-thinking attitude, and a willingness to grow as they work diligently toward adding value for their clients. 85% of agents today do not want to grow and adapt and diligently work toward anything. 85% of agents today want to take their past or their extensive list of friends or their 40 hours of real estate schooling and sell enough homes in 2 hours/day to be successful. There are a lot of good people in the real estate business and hopefully those good people will evolve and stay in the business as it changes.

Prudential  Utah just made it mandatory for every listing to have a virtual tour because 60% of the agents weren’t taking photos of their listings or having any sort of photo tour posted. When I search for homes on the MLS many listings don’t have any photos other than the drive-by snapshot the MLS takes.

Consumer expectations are changing. There is more dicussion taking place between consumers and between consumers and agents. People demand value, and value is not the commission rate. Value is what someone gets in return for the price. It’s the whole experience. Consumer’s are moving online more and more every day and older techniques for marketing are becoming less effective. Those who want to be successful in this industry in ten years need to begin growing toward that today. Or move out of the way and watch as some of us lead the evolution.

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33 thoughts on “Realtors are Just too Damn Old

  1. Greatest blog post ever. The older generations don’t understand what we do (or how we do it), but all of our X/Y Gen clients get it, and love it. There are so many parts of this dinosaur industry that can be cleaned up, streamlined and made more efficient. And you are right on: old school agents won’t be doing it. Greg Tracy for (NAR) President!

  2. I agree completely. The real estate industry looks bad because of so many agents who don’t have a clue about technology. Most don’t even answer the phone.

    The top 5% of real estate agents in ten years will be a different group then today. And they will all use technology as their main source of business.

  3. I get your point! It’s as you said the thinking and mind set of the agents that is old, ego vs Service. You are again telling it like it is and I love you for that! You hit the technology part of it right on the head old bad, new good. Ok let’s look at the social aspect of the old vs. new in real estate.

    •Old relies on their relationship with clients and relies on their friendship or relatives to cultivate business as opposed to their professionalism, tools and skills. Yep you know them their the one that put out the flags in their neighborhood every 4th of July and send out the same 10 year old glamour shot on a magnetic calendar for the refrigerator. With the slogan “your agent for life” or ______ neighborhood specialist. They probably don’t even understand outlook is a computer program.
    •They assure buyers they are the local agent and know everything that’s going on sales wise. They enrich the perception that they have the inside track on homes before they hit the market. They can get them special deals for unknowing sellers. Yea! Most sell one home every 2 months as opposed to new model agents that sell 2 to 3 homes a month and talk to more buyers and sellers a day, through call blogs and emails, then old model do in a month.
    •They tell other agent I have sold lots of homes in that neighborhood and I just know a home is worth X $. I don’t care what the comparables say. Maybe they meant to say I don’t have the skills to do a proper CMA looking at the active properties and showing my client what the market is currently doing and what the actual statistics on sold, under contract and active. What they really mean and how many months of inventory is currently on the market for that targeted buyer, for their listing. I believe 100% that this is the reason for the frustration and negative aspect of realtor being perceived at the same level of consumer confidence as a use car salesman.
    •How to spot an old style agent. I remember having a conversation on a property that the appraisal came in very low. It was a while ago but it total disregard for service still rings true the way many agents “be” in the industry today. I was loan officer on this one, not licensed in real estate yet. I called the agent, Yep, duel agency; very politely ask her for some help in giving the appraiser some comps that would work for the value that she used to price the home. She proceeded to inform me that she didn’t need any comparables to price that home, she had been doing this for 20 years and her family is real estate in this city. Ok, what do I know, her name was all over billboards, I’m sure she can help, you must have some comparable within 6 blocks we can use right? We have to appraise the property and it came in very low and that won’t work! She said I don’t need comparables: I walked into the home walked through the house looked around walked out back and there was Jon Huntsman’s Sr. house and it was worth $475,000! I said well the comparables, 4 on the same street, same style, age, size and sold in the last 6 month say it‘s worth $300,000. I told you it worth $475,000, how are you again? I will have my client go with my loan officer and our appraiser will handle this you must not know what you are doing. That was the last I hear from the client and her. Needless to say it was a limited agency, duel representative transaction for the agent. I later tried to get the borrower to pay for the appraisal we did for him. He said no because it appraised fine. I said really what comparables did they use? It was 2 in the upper avenues 3 miles away and one about 10 blocks higher east in the area that wasn’t of the same style or quality. Hum old style may have an attachment to the outcome, tied to the relationship of that old client, and looking good in their eyes, not providing service to all the clients.
    •Old style agents do want they want to support their ego .look good, and claims to be special, different: rather than being different using the tools to advise clients on the facts, they use personal relationships and pressure to force outcomes. Old boy/girl club. Closed network. The perception of a local agent being better and know the sellers waiting to sell their home to the right person. That is the biggest farce in the industry and is perpetuated by the NRA and old minded agents everywhere. Let’s see our image fund used to educate the public instead of portraying the agents as your friend, we protect you from paying higher taxes and we give to local charity.
    •Their clients are usually frustrated with the outcome of the transaction because there is an unfulfilled expectation (what do you think the home is worth, sure I can sell it for that, sign hear, listing presentation), which leads to a thwarted intention on the seller’s side because they can’t accomplish what they believe there agent said there home would sell for. This leads to gossip about a market or market condition. They say thing like I’m already discounting my home x $ and I’m not coming down anymore. When in reality they are now getting in to the price that their home will now be on the list to be shown, but still high in the range of currently active inventory. We’ll offer come in lower and more frustration created by unprofessionalism at the beginning. I have been called out to help sellers in that situation and when I show them my 3 approach market analysis putting most weigh on the active competition and where I would price their home for their needs of selling fast they almost always say I can’t lose that much money. Loose what? Some agent sold you a bill of goods and your home was on the market for that for 150 days and you had so called low ball offers (I didn’t know about) where I placed the range you need to be, to make the impact on the market that produced the result you want in the time you want it. Now you believe you’re giving the home away. HUMMMMM, which continues the downward spiral of frustration and gossip and eventually a negative outlook on a market? Instead of reality. New model agent deal in reality and systems to assist you with more exposure.
    New web 2.0 agents.
    •Develop tools, skills, web presence to enhance their client’s experience, and support their ability to be professional.
    •They have friends that come to them for help because they know what they stand for; there purpose is clear in what they do and how they do it. They provide service, information without having to make it about them. Sure they do business with their friends. They may even market to them by send in an e -news letter or invite to a blog. The purpose ad message is very different they tell them with they are up to in transforming and industry and assisting their clients have homes they love, educate them on new tools or ways of thinking about real estate, and create a committed listening in the world for their purpose and mission. There scope is open source and service oriented. Their clients are satisfied and usually delighted with their transactions because it goes the way they say and they are informed about the process before they go down the road. Bottom line new model agents they have more integrity then ego!
    •They are open source and give advice and information freely and don’t pretend to be what they are not and check their ego at the door. It’s not about them being special it’s about what they provide is special and they have the tools to back it up.

    Let’s as an association get the message out there that there is a difference in agents and interview agents like you’re interviewing a job candidate. Find out what they have skill wise what they can do for you and what they stand for. Let’s as an association create the space to put into every contract that if the agent/broker doesn’t perform on these agreement they can be fired. Lastly for the love of god!!!! Please kill once and for all, procuring cases and strikes it from the language of real estate. It is a law that make no sense, what so ever, especially in regards to limited agency, service, freedom, apple pie and all else that is American or right. The buyer should have a bill of rights and be able to chose who they want to work with. I just believe its old model closed source and un-American.

  4. I agree with most of what you said and I like that you said

    “That is why I’m not saying everyone older should leave- only 85% of them. There are 15% who continue to learn and evolve and understand new trends and have enough energy to work more than 2 hours a day and actually return phone calls. And I agree that just being young does not make someone more tech-savvy…”

    But there are a lot of newer agent who are not very good and got into the business just thinking of money. Most will probably fail fairly quickly, especially now it will cost more to sell a house and it will take a lot of marketing and exposure to get a home sold.

    You make some good points. I like reading your insights.

  5. Boy oh boy are your ever sour about your old Grandad (who must be a Realtor) making some cash. What did he do? Pull your pants down at a party and give you a “bare butt spanking”? Your still sour huh??

    I must agree with you though, lots of Realtors are just taking up space and most of the older ones make the job so difficult its like banging your head on the wall. Realtors must use technology for the good of their clients and if they don’t want to keep up there’s alway Amway!

    Oh yea…Iam a Realtor but not an Old One!!
    Take care…

  6. Dennis- that’s funny.

    I really enjoy having older people around, but I do feel that agents need to get in the game with technology and understanding the new consumer or get out of the business.

    Although this is an industry of independant contractors, when a majority of agents do not understand technology it reflects on all of us. As consumers see these template websites and don’t get calls or emails returned they form an unfavorable opinion about all of us.

    Answering the phone and responding to email and having a good website should be very basic things for an agent today but, surprisingly, it is not.

  7. “you notice the old horny dude in the back trying to fit in?”

    You know? A guy over 34 stays out a bit late in NY and he gets labeled.

    You’re so right and so wrong with this post, Greg. Some clients don’t care about technology, they just want someone to hold their hand. The relationship cultivating that you cite is THE most important part of the transaction. if you have amenable parties with reasonable representation, any transaction can be facilitated.

    Having said that, iberating lisiting data would be helpful

  8. Brian,

    Almost 90% of people now search online for homes. Almost 90% of people DO CARE about technology and they demonstrate this by using it- so about 90% of agents should know and understand technology.

    Having a relationship with a client and caring about them is not exclusive of doing your job well. It is not one or the other- agents need both . They need to care about their clients and hold their hand as much as they want and develop that relationship- and also they need to understand technology as it is such an intregal part of how the consumer shops for a home now.

    PS- Being labeled as being a fun guy isn’t a bad thing- and besides, staying out late having fun while out of town is almost a responsibility, isn’t it? The “old guy in the back of the bar” is not in a group of people having fun…

  9. Pingback: The Odysseus Medal competition — Voting for the People’s Choice Award is open | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments

  10. “Being labeled as being a fun guy isn’t a bad thing- and besides, staying out late having fun while out of town is almost a responsibility, isn’t it?”

    I’m playing with you, Greg. I’ve been 18 for 23 years

  11. Brian,

    If you don’t believe that 90% of buyers look online at some point during their search than I will not be able to convince you here.

    NAR says 74% of people begin their search online, based on their surveys and studies. When I was a manager at Coldwell Banker they said 84% and at Prudential they say about 85%.

    90% is a number representing a give-or-take amount that I believe is true. I have not sureveyed every single person in America who is looking for a home, but I think about 90% of them look online.

    It is not a proven fact, but since you are taking it literally, I’ll put it this way- most people go online to find homes so agents should be where most people are…

  12. Old Realtors and young Realtors need each other for different reasons.

    I have met “older” Realtors who are all over RE2.0 concepts and have no problems at all learning.

    I have met “younger” Realtors who think they know it all and are not open to learning anything from anyone.

  13. I love the post! Being the ripe old age of 24, I still have more experience than many of the agents in my office. The hard part is showing prospective clients who are two or three my age that experience and knowledge doesn’t necessarily equal how many birthdays you’ve had.

  14. “technology as their main source of business”

    I firmly believe relationships will always be the main source of busniess. Technology is another platform to meet people and build relationships. My blog allows me to meet many new clients, but it’s the relationships I build with them that leads to the success I have.

    Greg, I know some people who have great real estate business, with very little technology. They provide old school service, and it works.

    -BenjaminBach.com (also 24 🙂

  15. Benjamin,

    I know agents exactly like those you are talking about. That’s almost every Realtor right now. Their main source of business is relationships. There is nothing wrong with that.

    Technology does not take the place of the relationship.

    But it is necessary for every industry to evolve. If a Realtor simply counts on people using their services because they have a relationship them, then that Realtor is doing a disservice to their clients. Understanding technology as it pertains to your business is a crucial piece of offering great service, no matter where the source of the business is.

  16. Greg, Good post, I am 60, been doing this for 30 years, always stayed on top of technology. Now as a former Broker Owner, I can tell you that it is a struggle to teach old dogs new tricks. I recently went back into sales, after managing for 25 years and find it quite enjoyable not to have to beat my head against the wall getting agents on board. Most of them just don’t get it.
    Things will shake out, as we continue going through this dip in the market and web 2-3-and 4 evolve into our business.
    I guess I will be part of the 15% as time goes on, because I love this business. P.S We have an agent in our company who doesn’t even know how to turn a computer on and sells 40 Million a year. Go figure that one out? 🙂
    May you have a great 2008.
    “Expect the Best” Mike

  17. “NAR says 74% of people begin their search online, based on their surveys and studies. When I was a manager at Coldwell Banker they said 84% and at Prudential they say about 85%. ”
    They may begin online, but where do they finish and who gets paid? Uncle Fred at the church social? The other part of that 80% number is what did the 90+% that didn’t respond to the survey do? I doubt that the standard deviation of that 10% sample reflected a statisically meaningful correlation to the whole population of residential real estate closings.

    Also with tighter mortgage underwriting, starting a real estate search may mean “housebuying dreams on the boss’s broadband connection at work” which doesn’t generate many closings.

    It really doesn’t matter what a Realtor’s age is. It is up to the brokers to decide how much dead wood, young or old he/she wants to carry in a tough market. At the end of the day, if you don’t utilize all the technology to get the deal to the closing table, this rant is totally academic. There will always be blind pigs that find acorns better than sighted ones. The trick is to find enough acorns to survive.

    I am not really sure what his rant about age is all about, but when you are 54, (only another 20 years in the business-you are a career Realtor, aren’t you?) most of the Realtors you are complaining about will have assumed room temperature and will be out of your way, and some 34 year old punk Realtor with a 2 way wrist radio phone and a jet pack will be ranting about those cranky old grey haired “Blue Roofers” getting the deals they don’t deserve because they don’t have 2 way wrist radio phones and jet packs….

    If you want to dislodge the old farts in the business, provide a better value proposition to the client. If we grant the 80% number-why aren’t the “web enabled make you irrelevant in 10 years” Realtors closing 80% of the business?

    I puzzle that all the time, and my conclusion is that “city bingo league and twelve years as soccer-mom and six years in the PTA and a lifetime going to church, some have a big sphere of friends and family and associates to beg network from.” trumps even the most evolved wiz-bang web presence for a large percentage of the consumers doing a real estate transaction-and here’s the punch line-for even the ones that started on the internet: this social interaction network that you are complaining about as being a disqualifier for being a Realtor is the true long tail of this business.

    Perhaps we should all be blogging on our smart phones while playing bingo at the church social or coaching the soccer league?

  18. Greg:

    Discussion point only. I’m wondering how they come up with those surveys. If they e-mail the survey to a random sampling, then what about the home buyers that don’t use a computer?

    Read my link about the Literary Digest poll.

  19. Thomas- if I offended you than you are clearly one of the 85% who need to seriously evaluate your career choice because you are that old guy.

    Brian, I don’t really care how the surveys were done because I don’t need them to know that almost everyone looks online when buying a house.

    Ask your clients, including the ones you don’t think are online, to see if they use the internet. Ask them if the world is flat, too- you’ll both be shocked!

    As I said- it’s not just the age, it’s the attitude. You know the attitude that the world is flat and it always will be. Well, you both know…

  20. More than half of agents don’t even take photos of their listings. They probably think that virtual tours are like “2 way wrist radio phones and a jet packs”.

    No photos in today’s market is just bad business whether or not they play bingo.

  21. Greg: Not offended at all, (The fact that your blog is on my feed reader, I hope would disqualify me as a Bingo Realtor even though I do have a couple of decades on you.)

    In one of our sub markets, which is very fruitful for us, I can’t even send an email to 75% of our potential clients. If you serve broadband territory, technology is a great qualizer, if you serve dial up or carrier pidgeon territory, bingo, postcards and soccer coaching can be very effective.

    We all struggle with the unprofessional part timers out there, but until the brokers stop keeping them around for that one deal per year, there will always be the 80% of the Realtors out there that do 20% or less of the business. This is the Pareto Principle. For us, at what point is it cost effective to even fool with attracting the group of consumers that is pre-disposed to do business with the Bingo Agent(for lack of a better term)?

    Also, there is a population of brokers out there that think that keeping this type of agent around is good for their business. For this subset of brokers, any deal is better than no deal. After all, old Fred doesn’t cost him any money, and heck to recruit a young go-getter, they might have to upgrade the green monochrome monitors.

    I think that this Bingo Realtor issue is more a symptom than a disease in our industry. Frustrating? You bet, but this is a legacy of a bunch of industry stuff that will be a long time in changing.

    For example, it may be different in UT, but in my TX market, most of the Bingo Realtors I encounter are on the buyer side and I think it is because we as an industry have conspired in the devaluation of the buyer’s representation side of the transaction to the consumer. Divorced commissions, industry wide where the buyer actually pays for their own representation could cause the Bingo client to think twice about being nice to his/her buddy, because there would actually be a value to representation beyond “it’s free, seller pays”. As a result of this, nowadays the self educated “savvy” buyer wants to negotiate with the listing agent because they think that they can save that “free” portion of the transaction fee.

    Another quirk of this business is the 1099 independent contractor compensation which gives the broker a pass on FICA taxes, unemployment taxes and all employer law.
    If brokers had an employer/employee relationship with their agents, I doubt there would be as many brain dead Bingo agents around. That pesky employee thing I believe is one of the first things Zip Realty tossed under the bus in order to stay afloat.

    I think we agree with each other on this issue. The Bingo Realtors are a pain and there are a ton of them out there. Because of their numbers, we run across them all too often. I think, though, that none of the 80% of the agents that are Bingo Realtors will ever be a Blue Roofer (By the way, you do have the best website I have ever seen.). In aggregate, they will get 20% of the deals by accident and as medical science advances, they will get ever older and will still be in the business, gumming up the works for a good long time.

    Good post, it got me thinking about a bunch of issues about this business that I hadn’t focused on. You know for we old farts, thinking is what keeps us from fading away 😉

  22. Terrific Post!!!

    Technology doesn’t necessarily help sell EVERY home…but when done right when has it ever done a seller wrong.

    Take the multiple photos. (Free)
    Do the virtual Tour (Inexpensive)
    Upload the video to WellcomeMat (Maybe free)
    Write on your blog (Inexpensive or free)
    Etc.Etc.Etc.

    It’s not brain surgery and the best reason that you should do it…

    Your seller deserves it!

    John

  23. “Brian, I don’t really care how the surveys were done because I don’t need them to know that almost everyone looks online when buying a house.”

    Hmmm…you say the figure is 90%, Greg?

  24. Greg hello — we met in ny at Inman

    im 41 and agree with everything you said —my biggest priblem with realtors is their knee-jerk response to tell you how long they’ve been a realtor without even addressing the legal opr title issues surrounding any question

    we had a drink or two in ny — and its ok to rip it up out of town —take care

  25. An interesting mixture of well known truth and playing on people’s fear.

    To quote:
    “Almost 90% of people now search online for homes. Almost 90% of people DO CARE about technology and they demonstrate this by using it.”

    I have to disagree. Most of us (humans) don’t give a rip about the technology. Only what it can do for us. And most barely understand how these techno things work.

    I’ve noticed the best Realtors don’t pay much attention to techno details. They use what they need and hire someone else to do the details.

    A small percentage have always done the heavy lifting when it comes to sales. And they’re not typically geeks.

    If you were the betting type, would you bet on a Realtor with a personality and no computer or a Realtor with a computer with no personality?

    Before you know it you’ll be an old one facing new things — or maybe I’m wrong and things will stop changing, maybe you’ll never have to be uncomfotable with new stuff.

    I agree, in sales and life attitude is important.

    Are your products simple enough for a 65 year old with an attitude or is a computer degree required?

    You do a great job with your blog and it looks like you have some good ideas with your products.

  26. JT,

    Saying that people don’t care about technology, only what it can do for them is like saying people don’t care about money, only what it buys them- to which I say, “you think?”

    As I said, technology does not take the place of the relationship, it should enable it and enhance it.

    If a very large majority of people do something, they obviously support it. If you have any doubt about whether you really think technology is intregal in the home buying process just ask yourself this question- when you buy your next home do you think you would even consider NOT using the Internet? Would you consider only looking through magazine and newspaper ads? You may, but you would among the 10%… And if you are an agent you have no room to talk because 100% of MLS subscribers use technology to search for homes and do comps.

  27. Fair enough. There is a line though. I have seen many a new agent bury themselves in systems and office work. Its good to use technology, but cutting edge can make you bleed.
    Your computer will not buy a house from you. Neither will any of the programs that run on it. There is a huge amount of time and money invested in new gadgets.
    There are always those that have to have the latest and greatest. Some of them are good agents, but many are in that 10% that don’t renew their license.
    Your post bugged me. Realtors are just people in a demanding job. We have higher responsibility and lower pay than others with comparable exposure and responsibity. What do you think it would cost to have an attorney market, show and sell a house? In my state, Minnesota, attorneys and real estate agents are the only ones who can do that. Why aren’t all of the attorneys selling real estate if its such an easy dollar?
    Would you write the same article and replace the “old Realtor” with any other subset of human? There is more than just a hint of disrespect in your tone that I find embarrassing.
    Longevity in Real Estate demands ability and ethics. Examples to the contrary are the exception rather than the rule.
    I’m just learning the blog thing – I suppose getting people going has a benifit. In that case you’ve done a good job.

  28. What you said is largely true, but I’m not sure age is the only reason. 85% of all realtors should just leave real estate because they are poor realtors, regardless of age. Thats the ugly reality of it. I sold my business and got into the residential real estate business and built it up over night. Why did I go into it? Because almost every realtor I talked to or worked with gave me poor service and/or I knew more than them. Easy picking from lazy people. Hanging around whining, crying, complaining but never working is what I see. I don’t have time to talk to these people. I’m building a business and its easy because my competition is either like you said, technophobic, lazy, or both. Either way….it makes my business easier to built and that is the true sad reality of it. Good blog.

  29. I am not a realtor, but have been interested in real estate for many years. When I was looking to buy a home a few years ago, it amazed me how intimidated some agents were at the fact I could search for listings online, and therefore, determine what I wanted for myself.

    The challenge I faced, then, was that agents primarily took a hands-off approach to sales with me. In other words, I’d find listings I was interested in seeing, and they’d basically get me in the door of the home to see it. They rarely called me back to check on me, and I can’t remember having more than a handful of listings suggested to me.

    Maybe it was the sub-$100K budget I was working with, but the lack of respect from these agents turned me off more quickly than their ability (or lack thereof) to whiz through the latest in technology.

    So, at least for me, I want a partner to help find a home, not a salesperson…technology or not.

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