According to Kineda, BlueRoof Blog is a High-Authority, or B-List Blog. To make it to the A-List you need to have over 500 links to your blog in the last six months. But is linking really the best measure of a blog’s relevance, or even it’s popularity?
A true measure of a blog’s relevance would include links to the site, but also things like content, comments generated, and reach to it’s target audience. One factor alone does not give a good analysis.
Some blogs get a lot of comments because of the audience they serve. Others because they established themselves early and became a voice early. I blogged on ActiveRain for a while and was listed as the 4th most popular blog on the network. I was ranked high mainly because I was blogging last fall when there were only a few thousand people on the network, so it wasn’t as difficult to rank high while I was actively blogging on their network. Does that mean it was a great blog? It meant it was popular to the people on that network and I was noticed while I was blogging on that network.
Once you rank high you get a lot of people reading you, like on YouTube. Many of the most highly-read or highly-subscribed-to video publishers on YouTube aren’t that great, but they got popular, sometimes by having just one interesting video, and once they get noticed it’s much easier to stay noticed.
Blogging about certain topics gets you more noticed also. Blogs about gossip and celebrities will always get more traffic and links than real estate blogs because more people are interested in reading about those topics, for longer periods of time, and more frequently. Because of the time frame involved in buying or selling property, most people are only interested in real estate-related topics for a few months (while they are actually in the market to buy or sell a house). Unless they are in the industry.
Which explains why, when I post about industry topics I get a lot of comments and traffic (and links) from other blogs because those topics are interesting to industry people, who are always interested in those topics. When I post about local topics I don’t get as many comments, but sometimes get more readers because they see that topic on BlueRoof.com or from a search engine and want to read about it. Local topics aren’t as hot,but they generate interest from a much deeper audience. So which is more relevant?
If I simply wanted to get a lot of links I could blog more about topics that other real estate bloggers would want to link to, but that’s not the purpose of my blog so the link-rating alone is not important to me. More important is that people wanting information about real-estate related topics get what they want, and hopefully contact us to help them buy or sell real estate.
That doesn’t bring in the links, but I think it makes BlueRoof Blog A-List all the way.
PS– According to Technorati there are 373 Links to BlueRoof Blog
(H/T to FoREM)