Video may have killed the radio star, but it’s having a tough time doing anything to the virtual tour. Videos show movement, sound and can express dimension much better than still, or even panoramic photography. So why don’t more Realtors use video to sell property?
Videos can be very tastefully done when produced well, but here are the challenges I see to videos becoming mainstream;
They’re more expensive. The video equipment (camera, tripod, lighting equipment) is expensive and it can be much more expensive to have a professional movie created. Many agents and homeowners don’t want to spend any more money than they already are.
They can be very time consuming. It takes a while to plan the video, set up, shoot the video, edit it and post it online.
Embedding the video in their current website framework is difficult at best and impossible for most. Most agents use template sites that don’t allow video, and custom sites need to be re-coded specifically to allow for video.
Lack of creativity. Photos tell the story simply by existing, but video means you need to be a bit more interesting. Do you use music or sound? Do you speak while you show the property? Do you have a voice-over? Do you walk-through or do you spin around in each room, and how fast do you move? There’s more thought that goes into video, and that can be intimidating.
But the main reason that I haven’t used video to sell homes is that it is very difficult to produce a high-quality video and it’s important to me and my clients that we represent their properties in the very best way. The videos I have seen are almost always shaky and the lighting is not good. Sometimes it is difficult to pay attention to the home because I’m so focused on the video’s quality or what the person is saying, or the music they selected.
And with video you are stuck for that amount of time watching, where with photos and panoramic shots if the home doesn’t look good- I can see that and move on in seconds without needing to sit through a five-minute presentation waiting to see if the master bedroom is big enough.
Videos may be the newest gadget in selling homes, but it until a low-cost/high quality service becomes available (like with virtual tours) it may be tough for them to gain traction in the home selling process.