Millions of people have registered blogs, almost 800,000 on WordPress alone, but there are 300 million people in America and billions around the world.
How many blog? What are the trends? What are the numbers?
30% of People Blog
52% Believe bloggers should have the same rights as jounalists
80% Do not believe that bloggers should be allowed to publish home addresses and other personal information about private citizens
72% Favor censorship of personal information about celebrities
68% Favor censorship of personal information about elected or appointed government officials
39% Say blogs are less credible than newspaper articles
According to PEW/Internet
By the end of 2004- 8 Million people had created a blog
27% of internet users read blogs
5% said they used RSS
12% had left comments on blogs
62% didn’t know what a blog was
Technoarti says that they are currently tracking 55 Million Blogs and in 2006 the blogosphere was 60 times larger than 3 years earlier.
Technorati also says that a new blog is created about every second and of those, 55% of new bloggers are still posting after three months.
And, in 2006, there were approximately 1.2 Million new posts/day or about 50,000/hour.
Prudential apparently doesn’t even allow their employees to post blogs. From the company Feb/March issue of PrudentialLeader magazine, “Prudential policy prohibits creating or posting to blogs, no matter the content.” Not that it makes much difference, according to the magazine, only 5% of their employees read blogs daily.
And we know Apple doesn’t blog from fear of someone letting out company secrets, and the company uses secrecy to generate interest and garner publicity when it will help sales. Is corporate blogging an American thing?
In contrast, Microsoft has long used published plans of future products to generate publicity. Microsoft encourages it’s employees to blog. As do many other companies. If you are thinking about starting a company blog, here are some do’s and don’t’s for you to consider.