Reading Seth Godin’s blog I came across a post titled If no one reads your post, does it exist? It’s a short post that discussed how blogging changes people and it has a great message for bloggers.
I agree, and as I alluded to in a previous post, I think writing a blog can change how you approach a topic, and eventually even change why you blog in the first place. When I first began blogging a few years ago it was some sort of cosmic thing, like I was putting my thoughts out into the cosmos or something, and then as people began blogging more and people actually started to read my blog I sat up a bit and thought more about what I was writing.
When I started BlueRoof and began this blog I knew I wanted to be less filtered than some other company blogs I read, but I became more aware of what I was writing about. I have probably written 50 or 60 posts that have eventually been deleted without being published because of the content, or because I just re-read it and decided it wasn’t good material.
Several times I’ve come across posts on other blogs that I thought I had written about, but I had only began writing about it and had no posted it yet, or I had only thought about writing about it and just didn’t get to it.
Sometimes I feel more inspired to write and sometimes I feel like I haven’t published anything for a while so I should. I really enjoy blogging. And I like that people read my blog, and it really does give you a sense of humility when your traffic is down for a couple days. Blogging has changed my daily routine and has caused me to spend much more time researching things than I ever did before.
There have been days where I’ve began writing many posts and saved them to be finished or published later. Sometimes I begin writing about something and then think, “this will bring more heat than I want,” so it gets deleted. Other times I post about random stuff that I’m sure has little purpose, other than I find it interesting.
Blogging has changed me in a few ways. I think about topics now, I notice business practices and industry events more and I’m much more informed of new business models coming into the indrustry now.
Blogging also changes some people who don’t blog themselves. Some people seem to be professional commentors or critics. They troll around criticising and judging, but not writing their own stuff. Some people have become really great participators, adding to conversations and giving different perspectives. And many just read the information they are looking for and move on, but (many times) with a broader understanding of the topic they were researching.
I’ve probably learned about more new companies in the last year by reading TechCrunch than I have the rest of my life combined. And I’ve definitely learned a lot more about the real estate industry and certain markets because of blogging.
Search engines have richer results and we can find more information about subjects due to the blogging community. When I was looking into a new hosting company for a website, I found the best research on blogs where people gave their experiences and opinions about different companies. It’s good to read the pros and cons from other people.
Blogging connects us and brings ideas together in ways that cannot be accomplished otherwise. Having a topic discussed and commented on and having it go off in different directions, you really get to learn about topics in many ways. When you really think about it, blogging has changed how many of us communicate, learn and instruct. Blogging has changed the internet and it is beginning to change business practices in general.
And that has an affect on all of us.