Glenn Roberts of Inman News interviewed me recently for an article discussing company blogs, which was published today. Along with BlueRoof, the other company blogs included in the interview were HotPads, Zillow, Zip Realty, Sellsius, and The Real Estate Tomato.
Roberts also covered the launch of BlueRoof back at the beginning of August 2006 and has written a ton of great articles about the industry and where it’s heading.
Blogging gives a company, a group, or an individual a public voice. One of the great parts about blogging is the direct connect it has with readers, the communication and feedback. Blogging can change the way one thinks about their topics and why the blog in the first place. And blogs can be updated as often as the owner wants, so checking back with a favorite blog throughout the day you might find more than one new post.
I think it’s important to give blogs a personality and not stick with only factual postings. Most major blogs have their share of criticizing and opinions about new trends in the industry and that’s part of the attraction, or as Sellsius calls it Magnetism (the ability to bring people back). Even if that means some people don’t like it.
The legs of blog posts are probably the most amazing part of blogging to me. Check out the daily hit report on this post I wrote about Feng Shui.
As you can see it I wrote it back in August and when I first posted it there were a few people a day who found it, then it went unread for months until January and then this month it just began being read and is averaging between 6-8 searches per day. Not a top post, but it shows the legs a post can have.
The chart represents people who go directly to that post from a search engine or are linked from another blog, not total reads, so you really get an idea of how topics will have interest all-of-a-sudden and will cause people to search for them.
Other posts have similar trends…
Some are consistently sporadic…
Other have interest from something in the news- months after they’ve been written
You just never really know when a post is going to get attention- many times I’ll post about something and it gets read for a few days and then is forgotten…
but you never know when it will come back again.