When it comes to real estate in America, what do people search for? Before I began writing this I made a list of my own to see just how close I could nail it. I mean, after all, I’m a real estate vet with years of experience and I run a couple of the most-visited real estate web sites in Utah, so I should have some pretty good guesses, right?
Here’s my list of what I thought the most searched for terms that drove people to my websites would be (excluding the website names):
3- “homes for sale”
5- “real estate for sale”
These are generic terms and not area specific. My top list of terms searched for in northern Utah, my market would be:
1- “salt lake real estate”
2- “Salt lake city real estate”
3- “real estate salt lake city, ut”
4- “utah homes”
5- “salt lake homes”
Both seem like fairly straight-forward lists, so how close am I?
This is interesting because on thier site you basically just type in anything, like a search engine, so a lot o fpeople probably search for things like 3bd, 2 bth home in Tulsa. What’s really interesting is that a specific home is ranked #7.0
Escape Homes says the top terms on their site are:
According to HitWise, the top-searched real estate terms are:
A lot of people use search engines to type in domain names instead of putting the domain name into the address bar- just out of habit or for the spell-check or something.
RealtyTimes columnist Jordan Glogau did some reasearch and found:
This is some great research because it shows how people search in different categories. I would think more people would search for California then New York, with more people living there and so many more homes there.
And then for BlueRoof.com. During the last 30 days here are the top search terms people typed into all search engines to find BlueRoof. Of course this is not a list of the top terms searched for- rather, it’s a list of the top keywords that people searched for and then were taken to BlueRoof- it’s still interesting to see which keywords have been used most frequently. I’m sure most sites have the top terms as being their site name, but the top search terms bringing people to BlueRoof.com are:
So, again many people use the search engines to type in domain names instead of the address bar. And if you take out the people who actually searched specifically for BlueRoof the top keywords would be:
1- homes for sale in Utah
2- salt lake city real estate
3- utah homes
4- real estate utah
5- homes for sale utah
6- real estate in utah
7- salt lake real estate
8- salt lake city homes
9- homes for sale in salt lake city
10- salt lake city homes for sale
So most people are searching for similar terms when coming to BlueRoof. When I look at my other website, which doesn’t have a brand name like BlueRoof does, the top terms for the last month are:
The main surprise to me is how few people actually searched for the keyword MLS. I would think many more people would. If anyone has any additional stats on keyword searches or on your own website acitivity (you don’t need to share numbers like I did) please share them or give a link where we can see them.