When I began blogging a few years ago my posts were basically just me describing things in my personal life and how I felt about them. Nobody was really blogging then, so there wasn’t much chance that anyone I knew would ever read my blog. I didn’t get too personal, but it was certainly much more personal than I would write about now. I would share my views on parenting or things my kids would do, and I also wrote about business some. But it was a hobby. It was something I did once in a while, like once a month.
Today there are millions of people reading and writing blogs every day and people are reading my blog and commenting on it. Now it is an extension of my website, which is the central part of my business. Now I feel an obligation to write. And not only write, but to write about things that people may want to read.
I do not write every day, but I write more days than not. And some days I post more than once. I don’t go nuts and write over 100 posts in a day, but I’ve written two or three.
So now I feel like blogging is part of my job. I enjoy blogging- it gives me an outlet, and those who know me know that I like to
preach share my ideas about business and real estate and everything other things.
We all have talents. But they are not all the same. I am horrible with details. Small things, like accounting and keeping up on business records. Sometimes I make an effort to be involved and help, but usually I mess things up and have to apologize for my “help”. If it were not for other people, people with a talent for the details, I could not have a business.
Some people who blog are very good at it. Just click on the links on my blogroll to see some of the best in the real estate world. Some of these blogs are amazingly good.
Sellsius and Future of Real Estate Blog are probably my favorite on a day-to-day basis because they have the best content and they write about real estate stuff along with technology, business, and other things. Greg Swann at Bloodhound Blogis an industry blogging standard, with insightful views and even when I disagree with some of his views, I enjoy reading his opposing view because he always has some good points and it is always written well. I like Rain City Guide for the debates that go on in the comments, Realty Thoughts I usually agree with, Derek Rey at ReyEstate does’t post nearly enough, but when he does I’m entertained. Kris Berg at San Diego Home Blog is another excellent writer and in my opinion the best female blogger in the real estate realm. Hot Property and Inmanare corporate blogs, so they keep me grounded some, and Todd Tarson of MOCO Real Estate News keeps me interested with an inside look at dealing with his local MLS and his business.
All of the above-mentioned blog as part of their job because people are reading them consistently and are looked at as industry experts, or at the very least, industry insiders.
Other people who blog are not very good at it. Many people who are not good at it think that they are, so they continue to post and submit and comment. Not that there’s anything wrong with them blogging, and some get better as they practice, but some are just annoying. Really, really annoying. Some post too much and comment all over the place with stupid points that make no sense. Many of these people not only wrongly think they are good citizen journalists, but desperately try to be clever with ridiculous stories that are boring and have no point whatsoever. I will not name any of these people, which is actually a shame, because they don’t know who they are, but they aren’t difficult to find.
ActiveRainis a real estate industry network and has some great real estate bloggers, but they also have a lot of crappy ones who post up to a thousand posts every day trying to earn points on the network.
Anyone thinking of getting into blogging as a job, I would refer to the blogroll so you can read some of the best, then I would counsel you to go Blogger, Technorati, and ActiveRain and search around so you can find some that aren’t so good. This will allow you to consider whether you are willing to put in the work, and also allow you to think about whether you have a talent for writing or not. If you don’t have the talent for it at least read some good ones and get some tips before posting a dozen times every day to write about how you had to bring your dog to your open house or how much you like your new chair at the office.
There are a lot of great writers out there who haven’t yet begun to blog and when they do we will all benefit, especially when they begin to blog regularly, as a part of their job.