BlueRoof is not a technology company

There are some incredible innovations and new technologies coming into the real estate industry right now. And there are some creative and exciting people coming into the business who are helping to change the landscape of it. At the Inman Connect conference last week I really enjoyed meeting more of these people and having the opportunity to share some ideas and thoughts with them.

But there are differences between some of the new real estate models and BlueRoof. Of the most significant is that most of these new companies are tech people who are entering the real estate space and BlueRoof is a company of Realtors who are utilizing technology.

That is an important clarification to me. So what’s the difference?

Real estate, and more specifically, being a Realtor is about a few fundamental things to me. It is about protecting property rights, fighting for political issues that effect property owners, it is about agency and representation, and it is about helping people buy and sell property with confidence. And it’s about being a resource for people with regard to real estate related matters.

Being a tech company who’s earnings come from property sales and/or lead generation is not the same. Some functions are similar, but they are not the same.

It is my opinion that the influx of new technology will ultimately benefit the consumer and bring more transparency to a historically opaque industry. And frankly, the industry needs cleansing. There are too many crappy agents out there simply taking the low-hanging fruit and diluting the reputations and perceived value of good agents. Many of these agents hide behind respected industry names, but a franchise is just an independent with a familiar logo- the person is what makes the agent- not the company name. This is a topic for another blog that can devoted to it, but you get the point.

There are some pretty cool things that we’re going to be doing with our site and some new technology in the near future and I’m excited to see it happen, but at the very center of BlueRoof is our commitment to the consumer, our clients, and being Realtors.


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