The real estate industry has reluctantly been pulled online during the last three years and today most agents and brokers know that people are searching for homes online.
Hopefully this will be the year that brokerages start building great websites- and hopefully they will hire a great website design company like BlueRoof360 to do it.
But which areas are people most actively looking online for homes? Using Google Trends we can see which states and cities are the most active searching for different terms. Let’s look and see where people are really looking online…
For the term “homes for sale” Salt lake City ranks at the top, followed by Orlando, Phoenix, Tampa, Atlanta, Dallas, and Denver.
For the term “Sell my home” the top states are Arizona, Florida and Utah, followed by Missouri, SC, Georgia, Tennessee, Colorado, NC, Texas.
The term “Search for Homes” ranked like this;
| South Carolina, United States |
| Arizona, United States |
| Nevada, United States |
| North Carolina, United States |
| Georgia, United States |
| Florida, United States |
| Oklahoma, United States |
| Tennessee, United States |
| Maryland, United States |
Since I’ve posted about this before, let’s look at where people are most actively searching for other popular terms;
Term Area most searching for that term
Family Activities Salt Lake (and Utah) by a landslide
God Tennessee
Jesus Alabama (and Tennessee is #2)
Hell Kansas
Porn Kentucky
Foreclosure Miami, Vegas, Tampa
I am afraid Philly, Boston, Orlando
Self improvement Salt Lake (and Utah) by a landslide
Teen problems Iowa
Politics D.C. (surprise), followed by Maryland, NY, Connecticut
Singles Salt Lake (and Utah). followed by Denver, Phoenix, Tampa
Go to Google Trends and try for yourself- you might be surprised at what people are searching for in your area…
January 20, 2009 at 8:32 pm
This is a great tool! Thanks for pointing it out.
It is a great way to compare which keywords to use in a blog post if there are a couple of options. For example, I just checked to compare “homes for sale” vs “real estate for sale”. Huge difference in the number of searches.
I also wanted to see the difference in number of searches for my city. “St. Louis” had more searches than “St Louis”. “stl” had the fewest. This actually surprised me since I never bother to add the period when I search.
I’ve also heard that you should have on your site ‘Search Homes’ and not ‘Search MLS’ since everyone doesn’t know what the MLS is. Guess what…Search MLS has more traffic than Search Homes by far. In the top 10 cities, Houston is the only one that had an equal number of searches. On the other hand, people searching from the UK almost exclusively used ‘homes’ over ‘MLS’.
This one is getting bookmarked and will be used often. Thank you!!!