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	<title>Comments on: Redfin Becoming What They Hate&#8230; Traditional</title>
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	<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/</link>
	<description>Blog About Real Estate, Salt Lake City, Technology, and Other Stuff</description>
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		<title>By: Redfin Select: School-Marmish Innovator&#8217;s Dilemma? Becoming What They Hate? : Domus Test Test Test</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30684</link>
		<dc:creator>Redfin Select: School-Marmish Innovator&#8217;s Dilemma? Becoming What They Hate? : Domus Test Test Test</dc:creator>
		<pubDate>Sat, 19 Jul 2008 16:47:58 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30684</guid>
		<description>[...] Greg Tracy suggests Redfin is becoming what they hate: a traditional brokerage. [...]</description>
		<content:encoded><![CDATA[<p>[...] Greg Tracy suggests Redfin is becoming what they hate: a traditional brokerage. [...]</p>
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		<title>By: Jeremy Larkin</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30242</link>
		<dc:creator>Jeremy Larkin</dc:creator>
		<pubDate>Thu, 17 Apr 2008 04:05:22 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30242</guid>
		<description>Great stuff Greg. I am in the St. George market and a great buddy of mine (who is unfortunately better at analyzing the market than actually producing anything within it..) forecast this trend the SECOND our market started to turn in late 2005. Now understand that these guys aren&#039;t in our market either, but versions of them flourished especially on the selling side during the &quot;boom that would never, ever under any circumstances end but then did.&quot; 

They are now all but defunct (or pretending they were never low-service) now because of your most critical point above: Square peg, round hole. 

Real estate has always been a people business and a society. As much as I HATE the diatribe, fake optimism for the current market, and general BS of our local tour meetings, I am there every single week rubbing shoulders, pitching my listings, looking for the right deal for a buyer, and just generally connecting with the rest of the local realtor base.</description>
		<content:encoded><![CDATA[<p>Great stuff Greg. I am in the St. George market and a great buddy of mine (who is unfortunately better at analyzing the market than actually producing anything within it..) forecast this trend the SECOND our market started to turn in late 2005. Now understand that these guys aren&#8217;t in our market either, but versions of them flourished especially on the selling side during the &#8220;boom that would never, ever under any circumstances end but then did.&#8221; </p>
<p>They are now all but defunct (or pretending they were never low-service) now because of your most critical point above: Square peg, round hole. </p>
<p>Real estate has always been a people business and a society. As much as I HATE the diatribe, fake optimism for the current market, and general BS of our local tour meetings, I am there every single week rubbing shoulders, pitching my listings, looking for the right deal for a buyer, and just generally connecting with the rest of the local realtor base.</p>
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		<title>By: Brian Jones</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30234</link>
		<dc:creator>Brian Jones</dc:creator>
		<pubDate>Sat, 12 Apr 2008 03:35:40 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30234</guid>
		<description>I know most people have been burned by buying something online.  I know I have.  Buying a song off iTunes or some new gloves for Sierra Trading post is different then choosing a REALTOR.  

Dont get me wrong technology and the internet are remarkable and can dramatically improve our services to our clients yet if you are an internet only broker and only develop relationships with clients virtually you need to stick to selling virtual real estate.  Ive hear that the Sims games are getting really real these days.  

Have fun computer brokers.  Brian Jones and the Burns and Jones Group of Prudential Colorado are now and will always be REALTORS in the real world and keep selling REAL estate.</description>
		<content:encoded><![CDATA[<p>I know most people have been burned by buying something online.  I know I have.  Buying a song off iTunes or some new gloves for Sierra Trading post is different then choosing a REALTOR.  </p>
<p>Dont get me wrong technology and the internet are remarkable and can dramatically improve our services to our clients yet if you are an internet only broker and only develop relationships with clients virtually you need to stick to selling virtual real estate.  Ive hear that the Sims games are getting really real these days.  </p>
<p>Have fun computer brokers.  Brian Jones and the Burns and Jones Group of Prudential Colorado are now and will always be REALTORS in the real world and keep selling REAL estate.</p>
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		<title>By: Thomas Johnson</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30233</link>
		<dc:creator>Thomas Johnson</dc:creator>
		<pubDate>Fri, 11 Apr 2008 05:46:33 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30233</guid>
		<description>Here&#039;s a way to really express appreciation to your Select Customers.

http://tinyurl.com/2tcnbl</description>
		<content:encoded><![CDATA[<p>Here&#8217;s a way to really express appreciation to your Select Customers.</p>
<p><a href="http://tinyurl.com/2tcnbl" rel="nofollow">http://tinyurl.com/2tcnbl</a></p>
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		<title>By: JJH</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30232</link>
		<dc:creator>JJH</dc:creator>
		<pubDate>Thu, 10 Apr 2008 15:08:00 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30232</guid>
		<description>Regardless of what you think about RedFin - as a consumer and homeowner, I *REALLY* wish they were in the SLC market.</description>
		<content:encoded><![CDATA[<p>Regardless of what you think about RedFin &#8211; as a consumer and homeowner, I *REALLY* wish they were in the SLC market.</p>
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		<title>By: Joseph Ferrara.sellsius</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30231</link>
		<dc:creator>Joseph Ferrara.sellsius</dc:creator>
		<pubDate>Thu, 10 Apr 2008 05:23:55 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30231</guid>
		<description>Ditto.  Traffic is only traffic.  It&#039;s your ability to convert that traffic to actual business which pays the bills.  IMO,  any online RE brokerage that discounts/rebates and neglects offline marketing will fail.  A gecko told me that.

 I think NAIR is near:

http://tinyurl.com/3c3uwo</description>
		<content:encoded><![CDATA[<p>Ditto.  Traffic is only traffic.  It&#8217;s your ability to convert that traffic to actual business which pays the bills.  IMO,  any online RE brokerage that discounts/rebates and neglects offline marketing will fail.  A gecko told me that.</p>
<p> I think NAIR is near:</p>
<p><a href="http://tinyurl.com/3c3uwo" rel="nofollow">http://tinyurl.com/3c3uwo</a></p>
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		<title>By: john harper</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30229</link>
		<dc:creator>john harper</dc:creator>
		<pubDate>Thu, 10 Apr 2008 01:44:10 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30229</guid>
		<description>Amen brother Greg - pass the Tabasco!</description>
		<content:encoded><![CDATA[<p>Amen brother Greg &#8211; pass the Tabasco!</p>
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		<title>By: Redfin Select: School-Marmish Innovator&#8217;s Dilemma? Becoming What They Hate? &#124; 3 Oceans Real Estate, A Boutique Real Estate Brokerage Serving the San Francisco Bay Area</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30226</link>
		<dc:creator>Redfin Select: School-Marmish Innovator&#8217;s Dilemma? Becoming What They Hate? &#124; 3 Oceans Real Estate, A Boutique Real Estate Brokerage Serving the San Francisco Bay Area</dc:creator>
		<pubDate>Wed, 09 Apr 2008 06:03:26 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30226</guid>
		<description>[...] Greg Tracy suggests Redfin is becoming what they hate: a traditional brokerage. [...]</description>
		<content:encoded><![CDATA[<p>[...] Greg Tracy suggests Redfin is becoming what they hate: a traditional brokerage. [...]</p>
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		<title>By: Greg</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30225</link>
		<dc:creator>Greg</dc:creator>
		<pubDate>Tue, 08 Apr 2008 23:51:21 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30225</guid>
		<description>Glenn, 

You know I&#039;ve always liked you, and I&#039;ve defended you and your model when many were attacking. If you had to change the logo, I understand, but don&#039;t fool yourself into thinking that increased traffic means anything more than just traffic. 

Much of your traffic is from real estate people or people just curious because of your PR. Sure, any traffic is good, but buyer/seller traffic when they are buyers/sellers is real traffic.

Redfin (and some others) still haven&#039;t realized that cramming as much information into as small of a space as possible is not really what inspires people. It doesn&#039;t really matter. It&#039;s not the information that matters, it&#039;s the experience. 

Redfin used to be something different than it is today, and different than where it seems to be going... you changed more than the logo. And I didn&#039;t say the site is worse, I said the logo is worse. But, probably, the site is worse. It used to have a charm that has been replaced with a corporate feel. The map was amazing when you created it yourself, in fact it was the best part of the site.

I understand completely that you are probably feeling pressure from the investors, I&#039;ve posted about that before, but you&#039;re trying to grow your business in spite of the industry, instead of with it&#039;s support, and that may not be the most prudent business plan. 

Real estate is an inter-dependant industry and PR that alienates everyone else around you for the sake of fitting in with some self-created niche of techies who want to buy real estate, doesn&#039;t make sense.

The biggest challenge Redfin has is that it is a technology company (square peg) trying to fit into a real estate community (round hole), but you&#039;re beating down the industry while you complain that it doesn&#039;t love you.

Glenn I think you&#039;re a good guy and a great speaker. We&#039;ve had beers together and we&#039;ve agreed more than disagreed. I&#039;ve always wished you well, and I still do. But, frankly, the evolution of Redfin seems to contradict your message.</description>
		<content:encoded><![CDATA[<p>Glenn, </p>
<p>You know I&#8217;ve always liked you, and I&#8217;ve defended you and your model when many were attacking. If you had to change the logo, I understand, but don&#8217;t fool yourself into thinking that increased traffic means anything more than just traffic. </p>
<p>Much of your traffic is from real estate people or people just curious because of your PR. Sure, any traffic is good, but buyer/seller traffic when they are buyers/sellers is real traffic.</p>
<p>Redfin (and some others) still haven&#8217;t realized that cramming as much information into as small of a space as possible is not really what inspires people. It doesn&#8217;t really matter. It&#8217;s not the information that matters, it&#8217;s the experience. </p>
<p>Redfin used to be something different than it is today, and different than where it seems to be going&#8230; you changed more than the logo. And I didn&#8217;t say the site is worse, I said the logo is worse. But, probably, the site is worse. It used to have a charm that has been replaced with a corporate feel. The map was amazing when you created it yourself, in fact it was the best part of the site.</p>
<p>I understand completely that you are probably feeling pressure from the investors, I&#8217;ve posted about that before, but you&#8217;re trying to grow your business in spite of the industry, instead of with it&#8217;s support, and that may not be the most prudent business plan. </p>
<p>Real estate is an inter-dependant industry and PR that alienates everyone else around you for the sake of fitting in with some self-created niche of techies who want to buy real estate, doesn&#8217;t make sense.</p>
<p>The biggest challenge Redfin has is that it is a technology company (square peg) trying to fit into a real estate community (round hole), but you&#8217;re beating down the industry while you complain that it doesn&#8217;t love you.</p>
<p>Glenn I think you&#8217;re a good guy and a great speaker. We&#8217;ve had beers together and we&#8217;ve agreed more than disagreed. I&#8217;ve always wished you well, and I still do. But, frankly, the evolution of Redfin seems to contradict your message.</p>
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		<title>By: Glenn Kelman</title>
		<link>http://blueroof.wordpress.com/2008/04/08/redfin-becoming-what-they-hate-traditional/#comment-30224</link>
		<dc:creator>Glenn Kelman</dc:creator>
		<pubDate>Tue, 08 Apr 2008 23:19:05 +0000</pubDate>
		<guid isPermaLink="false">http://blueroof.wordpress.com/?p=959#comment-30224</guid>
		<description>Greg, our intention hasn&#039;t been to give anyone the finger. Our site may, in your opinion, have gotten worse, but hundreds of thousands of visitors would disagree: traffic has been growing over 20% month over month. We had to change our logo because of a lawsuit threatened by Move.com but I like the new one, too. And our goal hasn&#039;t been to be traditional or untraditional, but to serve customers well. We think what is most innovative about Redfin is what information we share, how we employ our agents, and how we treat our customers, not what price we charge.</description>
		<content:encoded><![CDATA[<p>Greg, our intention hasn&#8217;t been to give anyone the finger. Our site may, in your opinion, have gotten worse, but hundreds of thousands of visitors would disagree: traffic has been growing over 20% month over month. We had to change our logo because of a lawsuit threatened by Move.com but I like the new one, too. And our goal hasn&#8217;t been to be traditional or untraditional, but to serve customers well. We think what is most innovative about Redfin is what information we share, how we employ our agents, and how we treat our customers, not what price we charge.</p>
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